women leaders Bulgaria

For more than a century now, the chocolate bonbons and pralines of the Belgian brand Leonidas have been synonymous with elegance, refinement and incredible pleasure. Veselka Goranova is one of the people who help us enjoy them to the fullest. Two years ago, she took over the development of a Leonidas franchise shop in Varna. Today, the shops under her management are three: cosy, delicious places where we can surrender to the universe of Leonidas' remarkable flavours.

What professional path did you follow before Leonidas became part of your life?

Welcomed by the packaging, sent off by the product: this paraphrase of the famous Bulgarian proverb describes well the significance of good graphic design for a brand's market success. Modern World Studio, a packaging graphic design company, has mastered this rule to the state of the art. For more than 20 years, it has helped Bulgarian and foreign manufacturers reach new markets and audiences. Inessa Ankova, co-founder and managing partner, tells us more.

How did you turn Modern World Studio into a preferred partner on the Bulgarian and international markets?

Gena Sabeva is the founder and visionary of Rematrak AD – a socially responsible, environmentally friendly and profitable project that is entering the BEAM growth market of the Bulgarian Stock Exchange.

What is your next step now?

We will provide a comprehensive solution for the collection of end-of-life mattresses. We are working on a new business model that engages stakeholders – municipalities, hotels, shops and private clients. Our ecosystem includes mattress production, marketing and sales and reaches recycling.

Pick N Dazzle is a premium beauty subscription box brand founded in Netherlands, offering personalized selections with skincare, makeup, haircare and bodycare products from luxury and high-quality international brands, such as Avant Skincare, Paula'sChoice, Cocosolis, PAESE, and Korea

A few years ago, when Dr Elena Voeva decided to transform the established family dental practice founded by her father, the respected specialist Dr Haralampi Voev, she had a clear vision for its new direction. Dr Voeva had realised that the future of dental medicine and orthodontics was digital, and she therefore turned Voeva Dental into a pioneer of modern, innovative treatment in Bulgaria. The result of this visionary decision speaks for itself: today, the clinic treats patients of all ages.

We all look for inspiration in life, something light and elusive that gives us energy and helps us relax, dream and create, plan and love. In short, we all need something beautiful in life. Maison Magnifique is a boutique where beauty surrounds us with scents, colours and imagination and becomes part of our life day after day, night after night.

Prof. Greta Yordanova has been a lecturer in the Department of Orthodontics at the Faculty of Dental Medicine in Sofia for 31 years and is the founder and practising clinician at the GreOrtho Orthodontic Clinic. She is a visionary in the development of digital orthodontics in Bulgaria, committed to passing on her expertise to young doctors.

How does a young doctor choose the specialty to which they will dedicate their professional development? What sets orthodontics apart from other dental fields?

Modern companies today need to apply a range of tools that are vital if they want to stay relevant in the rapidly changing economic, political and social environment. One of these tools is Innovation Management, a rapidly developing concept that helps organizations master change, enforce innovation and inspire teams to understand the processes and goals and work as one to achieve them. Tasia Tassova, a remarkable businesswoman and entrepreneur, is one of the professionals fluent in the opportunities presented by Innovation Management.

Reduce, reuse, recycle: for Lindström the philosophy of responsible production and consumption is not just a mantra but a successful business model. The Finnish company for workwear and textile rental has been in Bulgaria since 2009 and is preparing to open a new service centre in Plovdiv. Emilia Drenkova, Sales and Key Clients Manager, shares more.

The introduction of the euro in January 2026 is a turning point for Bulgaria - many people are understandably concerned about the change and its potential impact on the country’s economy and property prices. However, potential difficulties are easier to overcome when we have an experienced lawyer on our side, with a mission to support people in vulnerable situations. The founder of Property Advisor, Dilyana Ivanova, knows every detail of the legal and economic aspects of a property transaction and has even written a special guide for women going through property and family crises.

Family constellations are an approach that successfully untangles even the most difficult interpersonal relationships and heals the trauma caused by them. Business constellations achieve the same, but at an organisational and professional level. Elena Altimirska is a recognised practitioner in this field. She holds a PhD in organisational psychology, is an accredited master coach, entrepreneur and consultant with over 30 years of experience; and a lecturer at Sofia University, NBU and UNWE.

Kristina Sungarska is a professional who is ready to help us face our deepest thoughts and fears, heal from the inside and find our way to a happier, more stable self.

You help both confused teenagers and adults who have lost their way. What is common between the confused young person and the confused adult?

She is the founder of Aadhira – a brand that does not just transform hair but changes the way we think about beauty. The woman who created the first Bulgarian science of hair – Kosology. In a world of superficial effects and instant results,
Radina Krasteva brings back meaning and depth. With her, every therapy is a ritual, every formula – precise alchemy, and every client – a story.

We women often associate a change in hairstyle with an important moment in life. What kind of transformation does a client experience at Aadhira?

History and the world are changing before our eyes, and more and more of us are realising that traditional investment tools such as real estate and gold are far from exhausting the possibilities for reasonable, profitable investments. There are no limits for those who dare to leave their comfort zone and enter the world of modern investments. Kristin Cohen – founder and chief executive director of Thracian Invest and the first woman sole shareholder in a management company in Bulgaria – explains more.

ERA Dental Clinic opened a year ago in Sofia. The clinic combines innovative design with advanced digital technologies in action. The ERA team builds on years of experience and focuses on patient comfort in every aspect, striving to offer the very best. The professionals at the clinic believe that every detail, even seemingly insignificant ones, can enhance the overall patient experience during dental treatment. Dr Ekaterina Radoslavova, founder of ERA, shares more.

In Bulgaria, rental property management is still not widely known service. However, thanks to the efforts of professionals like Elena Sharova and the rental management service offered by Elesha, it is becoming increasingly popular. Elena Sharova often says that high-quality property management is, above all, care – for the property, the owner's peace of mind and income, and tenants' comfort. Achieving this requires hard work, a strong team and professionalism, but also dedication and genuine commitment. We spoke with her to learn more.

Today, thanks to her talent, skills and passion for constant improvement, DM Ghostwriting Agency has successfully created and promoted over 500 books and dozens of training programmes. Dayana Miteva-Staneva tells us more.

What stands behind DM Ghostwriting Agency today?

The year 2026 will be a watershed moment for businesses in Bulgaria – starting in January, the country will adopt the euro as its official currency, and companies will begin the gradual implementation of the EU's Standard Audit File for Tax (SAF-T). Both changes are a serious challenge for every business. However, with the accounting firm Business Capital, the transition will go smoothly. Veselina Pazheva, the founder, explains how.

How does Business Capital handle the main challenges related to the transition to SAF-T?

Online gaming is taking up an ever-growing part of the lives of modern digital people – and for a company to stand out in such a dynamic market, it needs much more than a solid investment in infrastructure. To win players' hearts and become synonymous with quality entertainment, an ambitious company in this sector requires a clear marketing strategy, strong ideas, smart positioning, and a united team of professionals who believe in their mission and know how to make it a reality.

With a fine sense of detail and a clear feeling for balance, Engineer Rumyana Ilkova designs functional interiors that combine classical aesthetics with modern trends and each client’s individual touch. In her work, she believes that design is not just a profession but a mission – one she follows both through her projects and through her dedication to preparing the next generation of interior designers in Bulgaria. We spoke with her to learn more.

How did you realise that interior design was your passion?