ADVERTORIALS

KINDERGARTEN UNDER1ROOF: WHERE CHILDREN FLOURISH

Under1Roof is one of those seemingly magical places where children not only feel good, but also naturally and holistically discover the world, others and themselves. At this kindergarten, set at the foot of the Vitosha, children enjoy not only fresh air and plenty of opportunities for play and learning, but also a structured, scientifically grounded approach to education and upbringing.

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YOUR SKIN DOESN'T NEED ANOTHER PRODUCT. IT NEEDS A STRATEGY

Dr Elizabet Naydenova is a specialist in clinical and aesthetic dermatology with professional interests in regenerative medicine, trichology and advanced aesthetic treatments. She has furthered her qualifications through specialised training in France, Italy and Spain and is a certified trainer for a leading French aesthetic medicine brand. In her practice, she follows the philosophy that healthy skin is the foundation of beauty and that good aesthetic medicine does not change individuality but enhances it in a natural way.

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MODERN FERTILITY CARE IN BULGARIA: THE EXPERTISE BEHIND DR BAEV IVF CENTRE

Fertility challenges are becoming increasingly common, but advances in reproductive medicine are giving more couples new possibilities.

Led by Dr Anton Baev, the clinic's team supports women and men facing fertility challenges on their journey to parenthood. The centre offers a comprehensive range of reproductive services, including IVF, AI-assisted embryo assessment, intrauterine insemination (IUI), donor programmes, egg freezing, male fertility care and advanced genetic testing.

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TEVA BULGARIA: SHAPING THE FUTURE OF HEALTHCARE

From making essential treatments more affordable to developing personalised therapies, biosimilars and digital solutions, the pharmaceutical industry is changing the way healthcare is delivered. Teva Bulgaria is at the heart of this transformation. Since acquiring Bulgarian drug manufacturer Actavis in 2016, Teva has continued to build on the company's strong manufacturing heritage while expanding access to high-quality medicines and introducing new approaches to treatment.

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HIGIA MEDICAL CENTRES: 35 YEARS OF HEALTHCARE WITH A HUMAN TOUCH

Surgery is the most demanding and complex field of medicine. Decisions made in a matter of seconds can determine a patient's health and quality of life for years to come. Dr Tsvetelina Spiridonova, PhD, knows this well. After graduating in medicine from the Medical University of Sofia in 2000, she spent three years specialising in surgery in Paris. In 2009, she became an Assistant Professor of Surgery at the Medical University of Sofia and, in 2015, was promoted to Chief Assistant Professor.

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AI IS EVERYONE'S BUSINESS

Every organisation has processes that take longer than they should. Employees search for information across multiple documents, handle repetitive requests, prepare reports, review contracts or transfer data between different systems.

This is where AI creates the greatest value, not by replacing people but by taking over routine tasks, speeding up workflows and allowing teams to focus on activities that deliver greater added value.

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ANTONIA TROULLOUS: TURNING OPPORTUNITY INTO PROGRESS

Antonia Troullous represents a new generation of women leaders who move confidently between borders, professions and roles without being defined by any of them. Her career spans law, education, recruitment and business, with companies operating in both Bulgaria and the UK. What connects these different fields is her ability to recognise opportunities, bring people and institutions together and turn knowledge into practical results.

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HORMONAL RENAISSANCE: THE SECRET KEY TO YOUTH, INTIMATE HEALTH AND FEELING YOUR BEST

Dr Borislava Popova, an OB-Gyn, is the founder and leading specialist at Wholly Again, a premium centre for women's health, aesthetic gynaecology and body contouring. Dr Popova is a certified expert in bioidentical hormone replacement therapy with extensive training in the USA, Europe and Dubai. At her centre, she combines advanced medicine, latest-generation FDA-certified technology and personalised care to support hormonal and aesthetic wellbeing.

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HIGHER EDUCATION AFTER CHATGPT

One of the clearest signs that higher education is changing can be found in the classroom itself. Professors are looking beyond polished writing to understand how students reason, question, and connect ideas, because today, a flawless essay can easily be generated by AI in seconds.

Students too are beginning to reject AI-generated feedback from professors, as it feels generic and lacking emotion. They want to be challenged by another mind they revere.

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