You have already seen it: in Bulgaria's official logo, on fridge magnets, boxes of Turkish delight, cosmetics, Facebook and Instagram posts, and any tourism promotion material imaginable. The oil-bearing rose is one of Bulgaria's most recognisable national symbols, a fragrant and humble flower that thrives in one particular region and powers a global luxury market.
When God created Earth, the Bulgarian legend goes, He gathered all the nations to divide the world among them.
Sculptor Pavel Koychev, a household name for anyone interested in Bulgarian art in the past 50 years, marked his 82nd birthday with inviting a select group of individuals to attend the inauguration of an idiosyncratic installation by the village of Osikovitsa just off the Hemus Motorway, at the end of May. The "sculptures" – foldouts depicting famous works of art through the centuries – were planted, using an elaborate mechanism involving ropes and weights, inside a lake behind the wall of a service station.
Bulgaria has plenty of mountains and peaks that challenge even experienced mountaineers, yet one of its greatest outdoor adventures is not just conquering some 2,900-metre-high summit. It is trekking along the ridge of the Stara Planina, the mountain range that divides Bulgaria from west to east, known also by its more poetic name, the Balkans.
What is Bulgaria's smallest town? Bulgarian children learn the answer early in school. However, the reason both local and foreign tourists visit Melnik, population 194, is not its size. They cherish Melnik, in southwest Bulgaria, for its well-preserved Revival Period architecture, strong local wine and surreal surroundings of white limestone pyramids. Its location is just off the E79 route from Sofia to Greece, a short drive from Bansko.
On 28 May 1876, the passengers of the Radetzky, a steamer headed on the Danube to Vienna, were in for a surprise. As the ship was heading upstream, three men in strange military uniforms, swords and guns in their hands, appeared on the deck. Their leader, a handsome bearded man, cried something and suddenly young men, that until then had looked like ordinary gardeners heading for seasonal work in Austria-Hungary, gathered around the band. Dozens of them. They took off their clothes and put on uniforms. More weapons were seen onboard.
Much has been said and written about the beauties of Bulgarian nature and the abundance of its wildlife. Birdwatching, for example, has become a mainstream tourism activity that many travel agents organise for Western visitors. Yet little if anything has been promulgated about another remarkable if not so obvious (for obvious reasons, pun unintended) treasure that Bulgarian forests, meadows and riversides have: the abundance of fireflies.
If you have visited Plovdiv in the past couple of years, you might have noticed a grey, modern building in the city centre, right in front of the St Ludwig Roman Catholic Cathedral. This is The Bishop's Basilica of Philippopolis, a groundbreaking project for Bulgaria in more than one way.
Abandoned villages, depopulated towns, potholed roads: signs that things have gone horribly wrong in the recent past define the Bulgarian northwest, officially the poorest region in the EU. Vegetation engulfs abandoned factories built during Communism when the economy was subsidised – and left to rot during the turbulent transition to democracy and the open market. As industries failed, locals departed for Sofia and the West. What remained was an ageing population, crumbling infrastructure, crime and despair.
Travel outside Bulgaria's big cities and a particular building will attract your attention. Prominently located in the central square of villages and towns, usually with a grand staircase, a heavy colonnade and a decorated pediment, it radiates importance. It is usually well maintained.