TRAVEL

With established resorts, new resorts and resorts under construction, the southern Bulgarian Black Sea coast sometimes appears to be one big development site. In summertime, when the crowds flock to the bustling compounds of Sunny Beach, blue-collar paradise Primorsko and nouveau riche-attracting Lozenets and St Vlas, it can become overwhelming. Nevertheless, there are some places between Burgas in the north and Rezovo in the south that have miraculously resisted concrete development. What about the strip of coast between Cape Emine and Burgas?

Аt first glance Dobrich might disappoint. The town is in the heart of Dobrudzha, in a region that's one of the first where the Proto-Bulgars settled at the end of the 7th century. Nothing of note has remained from these early times; after the Pecheneg inroads in the 11th century, this part of Dobrudzha remained depopulated for centuries. The precursor of Dobrich appeared in the 16th century, in Ottoman times. Its name was Hadjioglu Pazardzhik.

Summer is here, so going to the seaside for some fun, sun, sand and a swim is no longer a whim – it is a necessity! But where should you go? If you do not want to join the thousands of Bulgarians and Romanians heading to the border crossings with Greece, then Bulgaria is the obvious answer. Although the hectic overdevelopment that has plagued the Bulgarian Black Sea coast since the 2000s continues, there are a handful of beaches that still offer a sense of freedom, clean sand and an alluring sea.

Devoted freedom fighters, manly Red Army soldiers and workers, visionary or thoughtful Communist leaders: this is what comes to mind when we think of Communist-era public art statues and monuments. Indeed, these archetypes of exemplary regime citizens were produced en masse between 1944 and 1989 and can still be found all over Bulgaria.

Authenticity, genuine patterns and natural materials are all the rage in interior design today. Current trends are all about handcrafted products that are beautiful to look at, do not pollute the environment and are not harmful to your health with microplastics and dust-generating synthetic materials. Finding such interior products is not easy. But in a small town in Bulgaria you can find a surviving tradition that for centuries has produced amazing hand-woven carpets in stunning designs, using real wool and natural dyes.

Let's try a thought experiment. You are in a closed room, without windows, with only a smartphone connected to the Bulgarian Facebook, to get information about what is going on in the country and the world. Soon you will discover that thanks to the content uploaded by social media users, you will be able to keep track of the change of seasons. Everyone complaining about the mile-long traffic jam on the motorway to Greece and/or boasting about their homemade kozunak sweetbreads? Ah, Easter is coming. Your feed is full of little children with heavy rucksacks and gigantic bouquets?

A group of barefoot men and women dancing in a large circle of live embers, while hypnotic music beats a rhythm that gets under your skin and into your blood: Firewalker dances in Bulgaria are a spectacular rite to watch. A tradition whose origins are lost in time, the nestinari dances almost disappeared in the 20th century, but were eventually revived, albeit modernised, to appeal to a modern audience hungry for Instagrammable and TikTokable "authentic" experiences.

When the first European travellers saw Pobiti Kamani near Varna, they could not believe his eyes. The massive stone pillars emerging from the sandy, shrub-covered wilderness made Viktor Teplyakov, a "special missions officer" in the Russian army during the Russo-Turkish War of 1828-1829, to rein his horse. He wanted to explore, but there was no time.

Oh, the Bulgarian rose! From promotional videos to bars of soap sold in tourist traps across the country, the image and scent of the emblematic flower has become synonymous with Bulgaria itself. A traditional crop, vital to the international cosmetics industry, Rosa damascena embodies the beauty, uniqueness and value of Bulgaria – the perfect symbol for a country trying to establish itself on the global travel market.

From Lord Byron to Hungary's Sándor Petőfi to Cuba's José Martí: poetry has a fair share of authors who deserved to be labelled revolutionary not only because of their groundbreaking stanzas and language, but also for their political stance and activities. Bulgaria has Hristo Botev.