shopping in Bulgaria

A valuable art piece, a symbol of high social status and prestige, a way to take care of our health, or a strategic investment? The emblematic items crafted by Zografov & Son are all of these. Established in 1991, the company is well-known among connoisseurs of precious items with its glasses, cups, jugs, and souvenirs  made of high-grade gold and silver. The owner, Lyubomir Zografov, shares more.

What makes Zografov a true legend among connoisseurs of items made of noble metals?

The current collection of jewellery and watches COEUR DE LION immerses us in a world of beauty, mystique and elegance.

Handmade in Stuttgart, Germany, every year COEUR DE LION rediscovers the concept of style and individuality with always fresh combinations of natural coloured stones, sparkling crystals, gold-plated stainless steel. Made with the brand's trademark precision, they embody timeless beauty and elegance, both as aesthetics and quality of manufacture.

A charming French black grape variety, more popular in Uruguay than in its homeland, has found its new home in Bulgaria, among the rolling hills of Mogilovo village. The first vintage of Midalidare Barrel Fermented Tannat (midalidare.bg) stands out with an intense aromatic profile and exceptional aging potential. It is rich and blooming on the nose with aromas of ripe black berries and cherries, black pepper and black cardamom, black plum jam, tobacco, licorice, chocolate and an elegant smoky oak.

According to psychologists, the skill to express our feelings is crucial for our capability to be in harmony with both ourselves and others. But who says that we have to use words - if we can successfully replace them with the rich palette of expressions crafted by Choco Gems by Home Chocolat?

Created with respect to nature and care for the consumer, the products of the Bulgarian brand eLek are an effective way to preserve our skin and hair's youth and beauty. To learn more, we talked to Svetlana Kostova, founder of eLek.

Why does our skin and hair deserve to be given eLek care?

They are charged with energy that brings positive change in our lives. Nadya Vasileva, founder, shares more.

What is the philosophy behind the new collection of Beautifulbg.com?

Beautiful, high-quality, tailored, mainly hand-made of ethically sourced materials – with the fashion suggestions of the exclusive Bulgarian brand D2LINE we feel amazing, successful, powerful. This is why D2LINE apparel and accessories are our trustful companion at the office, in our leisurely urban walks, when meeting friends or attending an elegant party.

Handmade gifts and fashion are more than a way to stand out from the crowd of people clad in mass produced apparel. Customised to the highest level and created with passion and love, it is the embodiment of care for oneself, others and the planet. MG Atelier is an outstanding brand for handcrafted items that is on the mission to bring comfort, beauty and style in the life of its clients. Its founder, Margarita Gigyova, shares more.

For whom are the handmade items of MG Atelier?

The creations of Kasil Gold & Silver bring in our lives beauty and a feeling of happiness and success. Find in the atelier's rich portfolio a model that fits the character of the gift's receiver and personalise it, or order a unique design. Whatever you choose, the piece will be carefully crafted of the finest materials – a true object of art.

The special selection of rings, earrings and necklaces of Fiera Diamond (phone: +359 883 336 050, fieradiamond.com) offers a range of options to choose from different models, diamonds, precious stones and sets that will make each woman feel like a real star.

The selection of Modulorista store is curated for connoisseurs of beauty, functionality and genuine style. Borislava Atanasova, founder, tells more.

How do you help your clients to materialise their interior dreams?

I am in love with my work and each aspect of project realisation – from the initial meetings with the client to the time when they start living in the end result. This, I would say, is my key towards achieving good results.

Made from organic black grapes, Midalidare Blanc de Noirs NV is an Extra Brut that stands out with shiny and delicate colour, fine creamy mousse, and soft fruity aroma. It is round and fleshy in the mouth with good freshness and excellent ageing potential. The Magnum volume was awarded gold medal by the most prestigious international competition The Champagne and Sparkling Wines World Championships 2024.

From warm, earthy tones to cool, frosty shades, COEUR DE LION's new jewellery and watch designs offer a variety of options to perfect your look and express your personality.

Every COEUR DE LION necklace, bracelet or pair of earrings is carefully handcrafted with loving attention to detail in the company's workshop in Stuttgart, Germany. 

Its spectacular new jewellery and watch designs in delicate pastel shades are made from selected top materials and can be combined in many ways.

Turquoise, coral, emerald, lapis lazuli, diamond, ruby, topaz, moonstone... even just the names of exotic gemstones are capable of transporting us to distant lands, among mystic landscapes or in fairy tale stories. And when we see the beauty of their colours we are stunned, incapable of choosing just one favourite, eager to have them all, to enjoy their nuances day after day.

Today, Silenti is one of the most popular brands for silver jewelry on the Bulgarian market, thanks to its groundbreaking combination of Scandinavian minimalism, East European love for flair and... clever market research. Viktor Radin, co-founder, shares more.

Minimalistic, yet with the right touch of splendour – what inspires you when designing Silenti pieces?

The gentle elegance of quality silver jewellery can hardly be overestimated. A pair of earrings, a delicate necklace or a stunning bracelet can turn your outfit into a masterpiece of modern fashion and style, boost your mood and make your day brighter and happier.

Home accessories make our homes more beautiful and are the perfect gift for many occasions. Gourmet House is a concept store that specializes in outstanding luxury gifts full of passion, an amazing source of elegant objects by famous designers and luxury brands such as Christian Lacroix, Jaime Hayon, Carsten Golnick, and the current star of American design, Johnathan Adler. Gourmet House also represents Bulgarian artists, including the highly respected Yassen Panov. Fused glass and unique porcelain pieces, some signed, are part of the collection of this amazing place.

Beautiful, stylish pieces of jewellery are always wanted gifts, but when they come from Beautifulbg.com, you get a lot more. Handmade of natural semiprecious stones and minerals, and pearls, they are charged with positive energy and have the power to transform one's life and mood. Their charm is so strong that the conscription service for a box with Beautifulbg.com surprises is getting more popular by the day. Nadya Vasileva, designer for Beautifulbg.com, tells more.

Online or in the physical store in Central Sofia – the multibrand chain offers to ladies with exceptional taste a selection of brands such as Imperial, Dixie, Please, Souvenir, King Kong, Le Streghe, Angela Davis and Vicolo. Shirts and jackets, dresses and trousers, shoes and jeans – the clothes and accessories at Silk Shop are charged with the spirit of exclusivity and taste. Choose your new favourite fashion item from Silk Shop and feel the irresistible charm of Italian fashion. You are exceptional – you deserve an outfit that reflects this.