A conversation with Svetlana Sabotinova – entrepreneur and manager of the i-Health platform, part of SANOMA Ltd's portfolio
In a world where healthcare is becoming increasingly personalised and mobile, Bulgaria is securing a key position on the map of modern medicine. Not only with highly qualified specialists, but also through innovative solutions that are transforming the approach to healthcare. One of the driving forces behind this transformation is i-Health – a healthcare platform that connects patients and specialists easily, safely and with a personal touch.
We spoke with Svetlana Sabotinova, founder and manager of i-Health – a project that already boasts over 750,000 users and is developing into a leading point of access to healthcare services both within Bulgaria and beyond.
From digitalisation to in-person care
"We created i-Health with the idea of combining the best of the digital world with the personal, human approach to healthcare," shares Sabotinova.
The platform offers fast access to selected medical facilities, laboratories, online pharmacies and specialists, as well as a next-generation service – the Personal Health Assistant, or medical concierge. This is an individual coordinator who organises the patient's entire healthcare journey – from the initial consultation to treatment or recovery.
Health as part of the journey
For travellers, emigrants or foreign patients, i-Health offers specially developed preventive programmes (check-up packages) for men and women, tailored to age and health profile. These are particularly popular among Bulgarians living abroad, and tourists who combine healthcare with business or leisure trips to Bulgaria.
In addition, the platform coordinates comprehensive medical tourism – including eye surgery, dental treatment, diagnostics, prevention and even medical transport and accommodation.
The future of healthcare is here
"Our vision is clear – to offer people trust, clarity, and complete care, whether they are in Sofia, London or Vienna. This is the new reality of healthcare," says Sabotinova.
i-Health works with over 40 established partners in Bulgaria and abroad, and continues to expand its network with laboratories, hospitals, clinics and specialists who meet international standards for quality and safety.
Digital, personal and effective
In a world where health is a personal mission, i-Health offers a solution that combines technology, personalisation and convenience. With a platform that includes online consultations, second opinions, psychological support and programmes for chronic conditions, i-Health does not just follow trends – it sets them.
Bulgaria is no longer just a tourist destination – it is now a destination for trust, health and modern living.
And when technology meets humanity, the result is a platform like i-Health – flexible, reliable and created for the patient of the future.
www.i-health.bg
contact@i-health.bg
+359 89 453 15 53
Sofia, 45 Simeonovsko Shose Blvd
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Comments
Svetlana Sabotinova is a…
Svetlana Sabotinova is a great person very kind and understandable, as foreign had too many issue to find someone to help me with health, she assisted me to find a doctor for me from the beginning till the end, thank you very much
Outstanding Experience with i-Health and Svetlana
Exceptional Medical Tourism Experience with i-Health and Svetlana in Bulgaria
I recently had the opportunity to work with Svetlana and her company, i-Health, for medical tourism services in Bulgaria, and I am extremely satisfied with my experience. As someone exploring medical treatment options abroad for the first time, I initially felt overwhelmed by the process. However, from my very first email inquiry, Svetlana put my worries at ease.
Prompt and Clear Communication
Svetlana responded to my initial email within a few hours, providing a thorough explanation of the process and a clear checklist of documents and information needed for a preliminary medical review. Her communication was always prompt, friendly, and professional, making it easy for me to understand each step—even from thousands of miles away.
Step-by-Step Guidance for First-Time Visitors
I had no prior experience with medical tourism, but Svetlana was incredibly patient. She explained exactly what to expect, from submitting our medical records to outlining how the doctors in Bulgaria would review our case before our arrival. She handled all coordination with the hospital and provided a detailed package of recommended examinations, including pricing and scheduling options, so there were no surprises.
Personalized Support Before, During, and After Our Visit
Before we even left for Bulgaria, Svetlana offered helpful recommendations for accommodations near the hospital and tips on getting around Sofia. She answered every question we had, no matter how small, and helped us feel fully prepared for our trip.
In-Person Assistance and a Dedicated Local Contact
Upon arrival in Sofia, Svetlana personally met us at our hotel to welcome us, review our schedule, and ensure we were comfortable. She introduced us to her local assistant, who accompanied us to all our doctor appointments at the hospital, handled translation when needed, and made sure we never felt lost or alone during any part of the process.
Thoughtful Recommendations for Further Care
After our examinations and consultations, Svetlana continued to go above and beyond. She provided customized recommendations for sanatoriums and wellness centers in Bulgaria where we could continue our treatment and recovery. She even followed up with us after we returned home to check on our progress and answer any additional questions.
Highly Recommended
Svetlana’s expertise, attention to detail, and genuine care made what could have been a daunting experience truly seamless and reassuring. I wholeheartedly recommend Svetlana and i-Health to anyone considering medical tourism in Bulgaria. Their concierge-level service, professionalism, and local knowledge far exceeded my expectations. Thank you, Svetlana, for everything—you made a real difference in our journey!
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