GERGANA OBBOVA: THE POWER OF PERSONALISATION

When 13 years ago three women decided to found their own company for print and digital advertising, they dreamt of becoming a market leader. Today, GPTS Print Shop is a recognisable brand lead by its passion for innovations. Some of the latest are the 360-degree platforms – an arch and a podium for stunning party videos and the exclusive partnership with the Italian premium sportswear brand Mokà. Gergana Obbova, one of the founders of GPTS Print Shop, tells more.

How does it feel to be part of the management of GPTS Print Shop?

The feeling of managing a company with a diverse portfolio, such as GPTS Print Shop, breaks all ideas and definitions about what work is. For over 13 years of work together, my partners and I have built a cohesive relationship that works best for the entire company and its team.

Here is the place to thank our entire team of narrow specialists in working with printing equipment and technologies. Everyone is orderly, persistent, and puts their heart and soul in every product.

Thanks to my previous experience in another company, I managed to select the things that turned GPTS Print Shop into a successful and recognisable brand. Balancing between my professional and personal life keeps me in good shape and in constant readiness to deal with different cases.

How do you adapt to the requirements for "greener" production?

We started offering digital brochures, cards and other products to reduce using paper. In manufacture of large print runs we aim at using recycled paper. We also print on organic cotton fabrics and a 100% natural jute product.

We regularly remind our clients how to recycle the used products and focus on reusable items. We also focus on materials such as wood and bamboo so that we do not forget our connection to nature.

In 2024, we joined several EU programmes for implementation of innovations and new business strategies – and we already see the expected results.

Why did you add to your portfolio the video platforms and the Mokà fashion line?

This decision has huge symbolical meaning for us. We are three founders, and we decided to work simultaneously in three directions.

We built our entire business on print and advertising services. Now we actively develop our video platforms and promote the premium sportswear.

We rent the platforms to corporate and private events. People like them, because they have fun and then they have a video that stays with them for life.

We decided to represent the Mokà brand on the Bulgarian market to inspire young people to be more physically active. This apparel is high quality and we can personalise it with unique, original crystals.

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