PROFILINK WITH NEW CORPORATE IDENTITY, JOINS LINKIN INDUSTRIAL GROUP


After over 30 years as leader in Bulgaria, the company is ready to conquer the international market with a new industrial brand and portfolio

Logo Profilink_RGB.jpg

Profilink, one of the most successful manufacturing companies and trade brands in Bulgaria has announced that it has successfully ended a project that lasted for almost a year: its repositioning on the market and complete rebranding.

"We are happy to announce that after months of hard work we are ready to show our new brand architecture and Profilink's new vision. The project started over a year ago and the joint work with leading specialists in the field is why we succeeded. The official release of the new brands will take place in the last week of March," said Marieta Zaykova, Brand Manager of the company.

The big news is the new brand architecture and the debut on the market of LINKIN, the main industrial trade mark under whose umbrella the group will develop its industrial production and other businesses. The other serious change in the company’s brand strategy concerns Profilink, which is the architecture product brand of LINKIN and will continue focusing on manufacture of aluminium and PVC systems for windows, doors, facades, pergolas and others.

Currently, the company has a large factory for PVC profiles near Plovdiv, a facility for PVC waste recycling and its own solar park on the roof of its industrial facility. The construction of recycling installations and solar parks are part of the company's long-term strategy for sustainable development.

A couple of years ago the company started the building of a high-tech factory for aluminium profiles with both architectural and industrial application. It is going to start working in 2024. With this move, Profilink is entering a new business field - manufacture of aluminium profiles and development of its own architectural systems of aluminium. 

"Our entirely new business model, the enlargement of our industrial capacity and the new architectural portfolio is why we had to rebrand and redesign Profilink's identity. With confidence and dedication, we will continue offering to our clients quality products and services and will encourage innovation and sustainable development in our field of industry," said Teodor Linkin, managing partner at Profilink.

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