men leaders Bulgaria

As General Manager of Inetum Bulgaria, Borislav Borisov leads the Group's largest ServiceNow business and one of its most strategically important operations. Part of Inetum, a European leader in digital services with 26,000 consultants and specialists across 19 countries, the Bulgarian team has helped build one of Europe's fastest-growing ServiceNow practices and recently contributed to a business recognized as an ISG "Rising Star."

Bozhidar Nikolov has been working in digital marketing for almost 20 years. In 2013, together with his business partner, Lyubomir Zhivkov, he co-founded Alpha Best, which has since became one of Bulgaria's leading digital agencies.

A company can become a leader in construction and investment only when it is led by a visionary who understands how the market works, what clients are looking for, and how to build and lead a successful team. Daniel Damianovitch, founder of Active Build, has not only mastered these skills but has also recognised that his life's mission extends beyond creating the buildings of the future. It is equally about motivating, mentoring and inspiring the next generation of professionals who will build tomorrow's world.

Vasil Teodosiev, founder of the eco-friendly steam cleaning company EcoSteam, knows what it takes to build a successful business in Bulgaria. Success demands a thorough understanding of the market, an eye for innovation, perseverance, leading by example and integrity. The results speak for themselves. Today, EcoSteam is now available to customers in the UK, while Mr Teodosiev is developing Aqua Eco, a table water project created to provide high-quality products for a healthier lifestyle.

Social media is instrumental for modern businesses, yet a professional, functional and distinctive website is even more important. For seven years now, the digital web solutions company Vectory Design has created just that. Its founders, the brothers Metodi and Dimitar Kanazirski, share more.

How did two brothers decide to start a web design company together?

When attorney at law Hristofor Manchev and attorney at law Zdravko Ivanov established their law firm in 2018, they decided whose surname would appear first in its name in one of the oldest and most impartial ways, also known to the law: by drawing lots. From that moment on, however, nothing has been left to chance when it comes to serving their clients.

What inspired you to establish Manchev & Ivanov Law Firm?

The investment markets shape the global economy, yet fewer people understand how they work, which investments are genuinely worthwhile and which trends have real staying power. Today, only someone with decades of experience and a keen eye for emerging opportunities can confidently navigate the maze of futures, derivatives, swaps, short and long positions, ETFs, spreads and the tokenisation of assets. Martin Petrov is one of those people.

In a world increasingly defined by screens, algorithms and remote connection, Mihail Lungarov is building something deliberately analogue. As co-founder of Board Game Events BG, a family-led initiative transforming board games into curated social experiences, he is part of a quiet cultural shift – one that values presence over distraction, and human interaction over digital convenience.

Marcel Schminke is an entrepreneur, designer, and marketing expert with more than 30 years of experience in brand development, corporate design, product design, sales, international business development, and the realization of sophisticated residential and commercial building projects.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half," the old saying about advertising spending goes. Today, however, the landscape has changed. Digital advertising now shows clients where their money goes and gives them a clear understanding of their return on investment. But the environment is constantly shifting and what worked yesterday is hardly relevant today and will be ancient history tomorrow. How does a business survive and grow in such a fast-moving field?

The story of Iliyan Naydenov deserves a Hollywood film. He started his first business while still in school and turned his inability to study medicine into an opportunity for a bodybuilding career and the foundation of the successful tea and food supplements company, The Green Bear. Today, Mr Naydenov runs several companies and understands both the price and the secret of success. Yet he consistently believes in one thing above all: that the most important mission in his life is to be a good person and an exemplary father.

Plastic surgery is no longer the exclusive territory of film stars and celebrities. As procedures improve in quality and access widens, choosing the right plastic surgeon for an aesthetic or reconstructive intervention has become a decision that matters to far more people. Dr Kaloyan Denkov represents a new generation of professionals in Bulgaria working at the forefront of this shift.

A decade ago the IT sector in Bulgaria was pretty much focused around outsourcing services for Western companies. Today, Bulgaria's IT ecosystem is one of the drivers and enablers when it comes to digital transformation, artificial intelligence and smart solutions.

DawnForge Studios is one of those digital agencies where innovation, vision and expertise create effective strategies that help their clients get the most out of the modern online environment. At the heart of DawnForge Studios' success are Teodor Yordanov and Martin Nikolov. Martin has extensive experience in digital marketing and web development and is responsible for the studio's overall production and its projects' long-term visibility. Teodor loves the logic behind programming.

Borislav Donchev is an entrepreneur and the founder of Cleopatrabg.com and MAX Digital. He is recognized as one of the most prominent experts in digital marketing and business growth strategies in Bulgaria. In 2025, he was named among the country's Top 100 Executives.

How did the idea for the Cleopatra adult store come about?

That is exactly what JTN does – an international market research company with over 10 million respondents across 80+ countries. The agency is a leader in building digital panels and conducting comprehensive, in-depth, practically oriented studies.

At the helm of JTN is Danyo Dimitrov – a visionary with experience in international business and data-driven innovation. Under his leadership, JTN is setting new standards for responsible, intelligent and impactful use of data.

Ability to turn even the most complex tasks into clear, achievable goals. Openness to the world and a constant search for new challenges and directions for growth. A genuine concern for society. These are some of the defining traits of today's most inspiring business leaders - and they can all be found in the personality and vision of Kiril Zhelev.

Meet the three partners behind Xplora – a leading integrated digital marketing agency in Central and Eastern Europe. Known for their long-term relationships with clients and their commitment to making the business environment better through knowledge sharing, mentoring, and social impact. Xplora was recently named one of the most preferred employers in Bulgaria.

Alexander Markov, Partner and Business Development Director

Blockchain technologies and cryptocurrencies are no longer a novelty. They often make the news – sometimes for their astonishing market performance, and sometimes for their spectacular price drops. However, when we zoom out from day-to-day fluctuations and focus on the bigger trends, we quickly realize that blockchain and crypto are not just here to stay – they are the future of markets, economies, and ultimately, our lives.

Spare funds, desire for a stable investment and... hesitation about the wisest way to proceed – many people today face this dilemma. The Bulgarian crowdfunding platform Afranga is the answer. It offers companies an innovative way to raise capital and people with spare funds the chance to invest in high-potential ventures bypassing intermediaries or hidden clauses. Its founder, Svetlin Sabev, explains how.

What exactly is Afranga?