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GERGANA OBBOVA: FROM A PRINTING SERVICE TO AN INTELLIGENT SOLUTION

We live in times when businesses must constantly explore new territories in order to continue growing. Gergana Obbova, co-founder of the printing services company GPTS Print Shop, knows this very well. Over the years, the company she leads has mastered the art of constant change to perfection. Every year, it continues to offer new solutions that meet the needs of an increasingly digitalised society. Walking the fine line between traditional products such as packaging and printed advertising and the demands of the digital environment is a real challenge.

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ELENA KANEVA AND VICTORIA KAROLEVA: "AWESOME" AS A STANDARD

From strategic creative direction to brand building and website development, to social media marketing designed to deliver measurable results, Awesomesauce is a trusted partner for businesses that want to stand out in today's rapidly changing world. The founders of this boutique marketing agency, Elena Kaneva and Victoria Karoleva, seamlessly combine the competence and expertise they have developed across both the Bulgarian and international markets with a clear vision for applying it across a range of companies, from startups to established brands.

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LAWYER DARINA EMILOVA: TRUE SUCCESS IS BUILT

From her very first steps as a qualified lawyer and mediator with a focus on civil law, lawyer Darina Emilova made a strong statement both as a person and as a professional. She opened her own law office and devoted an important part of her time to social causes.

Why and how did you choose to start your career with an independent practice instead of being part of a larger law firm?

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MARIYA DIMITROVA: ANTICIPATING CHANGE

Every young professional who considers whether to join the family company or take a risk in unfamiliar waters finds the answer for themselves. In the case of Mariya Dimitrova, the decision to join the management of the family printing house Right Pack Ltd did not come in a single day. After graduating in Hotel Management from the prestigious Hotelschool The Hague in the Netherlands, she built a successful career in the hospitality industry and worked in several European countries.

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TANYA STANEVA: TRUST IS BUILT THROUGH CHARACTER

Tanya Staneva is a certified public accountant and managing partner at Staneva CPA. She has over 15 years of experience in financial audit, strategic financial consulting and building systems for internal control and risk management.

Which leadership trait helps you the most in creating a company that provides top-quality accounting and auditing services?

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GICHKA ARNAOUDOVA: ON RISKS, RESPONSIBILITES AND RESULTS

In a world defined by turbulent change, Gichka Arnaoudova is dedicated to helping businesses to turn instability into progress. As the Head of Bancassurance and Key Partners at Allianz Bulgaria, she has in-depth knowledge of the worlds of business and insurance, and knows how to combine strategic foresight with operational discipline, enabling clients to thrive.

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BORISLAVA BALTADZHIEVA: BEER INDUSTRY IS NOT FOR MEN ONLY

Borislava Baltadzhieva's professional journey in Carlsberg Bulgaria began in 2019, when she became brand manager of the legendary Shumensko. Three years later, her enthusiasm and achievements secured her the position of senior brand manager for Shumensko. In this role, Borislava delivered a number of successful projects. She repositioned Shumensko, launched a series of innovations such as 100% Malt and Author's Brew and successfully developed young talent within the team.

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MILENA ORGANDZHIEVA: ON MEDICINES AND PEOPLE

More effective, sparing and accessible medicines and therapies: millions of patients around the world now have a chance for a better life and health thanks to the solutions of the biopharmaceutical company MSD. Thirty years ago the company opened a representation in Bulgaria as well. Its managing director, Milena Organdzhieva, took up the position in the pandemic year of 2021 and quickly turned MSD Bulgaria into a leader in the prescription medicines market.

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VESELKA GORANOVA: LIFE SWEET AS CHOCOLATE

For more than a century now, the chocolate bonbons and pralines of the Belgian brand Leonidas have been synonymous with elegance, refinement and incredible pleasure. Veselka Goranova is one of the people who help us enjoy them to the fullest. Two years ago, she took over the development of a Leonidas franchise shop in Varna. Today, the shops under her management are three: cosy, delicious places where we can surrender to the universe of Leonidas' remarkable flavours.

What professional path did you follow before Leonidas became part of your life?

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INESSA ANKOVA AND THE MASTERS OF GRAPHIC DESIGN

Welcomed by the packaging, sent off by the product: this paraphrase of the famous Bulgarian proverb describes well the significance of good graphic design for a brand's market success. Modern World Studio, a packaging graphic design company, has mastered this rule to the state of the art. For more than 20 years, it has helped Bulgarian and foreign manufacturers reach new markets and audiences. Inessa Ankova, co-founder and managing partner, tells us more.

How did you turn Modern World Studio into a preferred partner on the Bulgarian and international markets?

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GENA SABEVA: THE FUTURE OF SLEEP

Gena Sabeva is the founder and visionary of Rematrak AD – a socially responsible, environmentally friendly and profitable project that is entering the BEAM growth market of the Bulgarian Stock Exchange.

What is your next step now?

We will provide a comprehensive solution for the collection of end-of-life mattresses. We are working on a new business model that engages stakeholders – municipalities, hotels, shops and private clients. Our ecosystem includes mattress production, marketing and sales and reaches recycling.

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ARCHITECTURE IN RHYTHM WITH NATURE AND WITH ETEM SYSTEMS

Whether you are creating a home among the Bulgarian hills or a holiday house on a Greek island, contemporary architecture follows one shared philosophy: the home should be an experience that lives in rhythm with nature. Today, true luxury lies in the harmony between space, light and environment - and ETEM aluminium systems are among the technological solutions that help transform this harmony into reality.

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SHAPING THE NEXT GENERATION OF DATA PROFESSIONALS

In technology, talent does not simply emerge - it is shaped. It grows at the intersection of academic foundations, real-world experience and the guidance of professionals who understand where the industry is heading next. In a world where artificial intelligence, big data and machine learning are redefining entire business sectors, the question is no longer whether young professionals will need to adapt, but how well prepared they are to do so.

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ANTONIUM: WHEN A RESTAURANT BECOMES AN EXPERIENCE

EDEN is a place that not simply looks impressive – it feels like a wholesome architectural experience. Interior design studio ANTONIUM is behind some of the most iconic bars and restaurants in Bulgaria. We spoke with Engineer Anton
Kuzkin about one of the studio's newest projects: the EDEN restaurant.

What is most important when creating a restaurant interior?

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MAISON MAGNIFIQUE: BOUTIQUE FOR FRAGRANT EXPERIENCES

We all look for inspiration in life, something light and elusive that gives us energy and helps us relax, dream and create, plan and love. In short, we all need something beautiful in life. Maison Magnifique is a boutique where beauty surrounds us with scents, colours and imagination and becomes part of our life day after day, night after night.

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HOLOGRAM ZOO SOFIA: YOUR ULTIMATE IMMERSIVE EXPERIENCE

Dinosaurs went extinct 65 million years ago, yet they have captured human imagination for around 200 years, since the first fossilised remains were discovered. Today… Hologram Zoo Sofia gives you the chance to immerse yourself in the world of these extinct giants down to the smallest, most realistic details – from the roar of the mighty Tyrannosaurus to the whisper of leaves in the prehistoric jungle and the whistling of pterodactyl wings.

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INTERPARTNERS GROUP: 33 AMAZING… YEARS

Interpartners is a Bulgarian independent communications group that includes Interpartners (creative, media and advertising agency), InterImage (PR, corporate communications and employer branding) and The Digitarians, a digital strategy brand. The company ranks among the top three independent communications groups in Bulgaria and under the SEEnthesis brand has its own partner network across nine markets in Southeast Europe.

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