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Soft2RUN: CREATING VALUE WITH AI

Artificial intelligence is one of the most exciting fields in modern technologies, and the Bulgarian company Soft2RUN is one of its early adopters in the local IT market. Today, it has a promising portfolio of AI and ML solutions and tools tailored for the specific needs of various companies, and is constantly working on finding new horizons for developing in this field. The moving power behind Soft2RUN's team dedicated to AI is Deyan Lazarov, PhD, Head of Data Science and AI.

AI is evolving at an incredible speed. What are the main trends in the field today?

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BUSY: FAMILY ENVIRONMENT FOR CALM AND CONFIDENT CHILDREN

BUSY has 20 years of educational experience through its education centres, nurseries and kindergartens; this year it opened a primary school as well. It welcomed its students on 15 September and follows BUSY's core philosophy: a community engaged in a family environment that supports children in their growth and gives them an opportunity to get what is best for them.

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BULMINT – THE MINT OF FUTURE

Established in Plovdiv in 2004, Bulmint is the only Bulgarian private mint and is globally recognised as an industry leader.

In the 20 years since its creation the company has experienced expressive growth and success that brought it to the top of the industry of precious metals investment products.

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LINKIN: BEYOND BOUNDARIES

Who we are

LINKIN stands as a beacon of excellence in the realm of PVC and aluminium profile production, alongside pioneering investments in sustainability and energy efficiency. For over three decades, our journey has been one of growth and innovation, rooted in familial values. Founded in Bulgaria, our heritage resonates across Europe, where we proudly lead the market with distinction.

Production capabilities

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JARVÀNT SKIN CARE: IN THE SEARCH OF ETERNAL YOUTH

Inspired by women, created by nature: the new Bulgarian brand for luxury cosmetics, Jarvànt, is a true revelation for every lady who strives to preserve the youth and freshness of her skin for longer with natural products that actually work. Jarvànt uses really effectivе ingredients, combines them in impressive formulas and packs them in elegant bottles. The result is a small, but efficient series of three products – all that mature skin needs to preserve its radiance and beauty day after day, year after year.

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AKTAKON: YOUR HOME, YOUR RULES!

When the first rays of the rising sun touch the bedroom window the blinds open on their own, the TV in the kitchen turns on to your favourite news channel, and the first cup of aromatic espresso for the day is already ready. You wake up and you start your day free of worrying about performing mundane home tasks. These are just some of the comforts enjoyed by inhabitants of the so-called smart homes - spaces with integrated systems for automation and AI.

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GROW YOUR ONLINE BUSINESS WITH PRESITELY

In the ever-changing universe of digital marketing, Presitely unfailingly offers innovative and brave solutions that really work. The evidence is the scores of companies of all types and sizes in Bulgaria and beyond, which have achieved their goals with help from Presitely. Vladimir Yordanov, founder and director, shares more.

What is the most exciting trend in digital marketing for 2025 according to Presitely?

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INFOPULSE: DIGITAL TRANSFORMATION DONE RIGHT

Competent, customer-centric, and visionary, Infopulse is the preferred partner to scores of companies who value its end-to-end services for fast and quality digital transformation. Infopulse specializes in areas such as banking and finance, agriculture and food, telecom, manufacturing, software & hi-tech, and opened an office in Bulgaria in 2015. Anton Volik, Managing Director Bulgaria, shares insights on Bulgaria's IT market and Infopulse's operations.

How will Bulgaria joining the Eurozone affect the local IT market and economic landscape?

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DONATIX: THE POWER OF A GOOD TEAM

What is the common between Bayer, Sanofi, Beiersdorf, Syngenta, STADA and the World Health Organisation? All of them partner with Donatix, a Bulgarian company for high-added value software solutions, one of the best IT companies in Bulgaria, according to Business Insider. Its manager, Antoan Shotarov, is as impressive as the company that he founded. He is an entrepreneur and university professor with a passion for innovation, science, digitalisation and business development. He has a PhD in economics for his research on how innovations affect competitiveness.

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EGT: THE RULES OF THE GAMЕ

Each young tech company dreams one day to become a global leader. The Bulgarian EGT has already done that. Established in Sofia in 2002, today Euro Games Technology is a key partner of the international casino equipment market. It operates in over 100 markets, has 28 offices around the world and more than 3,200 active employees. Vladimir Dokov, СЕО, elaborates.

EGT has a global presence. How do you effectively coordinate and administer teams across nearly 30 different countries?

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DR IVAYLO KAMENOV, DM: TRANSFORMING PATIENTS' LIVES

When Dr Ivaylo Kamenov started specialising in orthopedics and traumatology, almost 20 years ago, he had a clear idea of what his professional future should be. He was striving to become a specialist fluent in the traditional and innovative ways of diagnosis and treatment, and to be someone who patients deservedly trust. Now he is one of the leading professionals in his field in Bulgaria and has a PhD in innovative treatment of tibia fractures.

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VEDA CLINIC: FAREWELL TO VARICOSE VEINS

The idea of a pair of strong, sculpted legs with smooth, unblemished skin is one of the most sustainable aesthetic notions in the history of humankind. Unfortunately, in reality we way too often face not just the unsightly, but also health-related problems linked to the appearance of varicose capillaries and veins on the legs’ surface. For generations of people this has always been a part of life - something they had to get used to. Modern medicine, however, is changing this.

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IMMERSE YOURSELF IN THE MAGIC OF STRANDZHA FOLKLORE

Mystic, charming and unknown, the Strandzha mountain preserves rich and exciting folklore traditions. Generations of modern Bulgarians are now familiar with them thanks to Strandzha Professional Folklore Ensemble. Since 1965, the professionals from the ensemble have found, recorded and preserved songs, dances and rites from Southeastern Bulgaria, and have interpreted them in impressive shows that win the hearts and souls of Bulgarian and international audiences.

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SPECIAL MONTHLY OFFERS FROM TOP RENT A CAR

If you're looking for a long-term car rental at a great price, Top Rent A Car has the perfect solution for you! We've crafted special monthly offers to give you the freedom to drive without stress or hidden fees.

Top Rent A Car provides a diverse fleet, offering a wide variety of models that cater to all needs – whether for personal travel or business purposes. From compact city cars to luxurious models for long journeys, you'll find the perfect option here.

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HILL CLINIC OPENED AN ULTRAMODERN NEW DERMA CENTER IN SOFIA

This is the environment where will work part of the aesthetic team of Hill Clinic: Dr Eleonora Valyanova, Dr Victoria Stefanova, Dr Vanesa Valyanova, the beautician Veronika Kalcheva and the body specialists Velko Vodenicharov and Mihael Todorov. The stunning Gabriela and Mihaela will greet the visitors. The new Derma Center will be a place where patients meet established top aesthetic experts.

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LIVE LONGER AND BETTER WITH ZEPTER

From masterpiece cookware and cosmetics to advanced hyperlight eyewear and cutting-edge purifiers for air and water, Zepter is a leading company that shows a daily commitment to the health and well-being of its clients. Each of its products is designed and manufactured with the latest scientific research and attention to detail, consistently delivering on its promises. Daniel Radulovich, General Manager of Zepter Bulgaria, shares more insights into the brand's dedication to better living.

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RSM BG: PROFESSIONAL INTEGRITY AND HIGH STANDARDS

Is it possible for a company to offer auditing, outsourcing and tax services and business consulting to corporate clients, Hollywood stars and brave startups with consistently high quality, but without losing its human face and while working with visible pleasure from the well-done job? Yes, it is! It is like that at RSM BG. The company debuted on the market in 1997 as a provider of chiefly auditing services.

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FULL SPEED AHEAD WITH TSAKI

TSAKI products are well known to drivers who care for their car's condition and for the environment – the Bulgarian company is a licensed manufacturer of the diesel engine additive, AdBlue, and a wide range of other specialised car fluids. Krassimira Hristova, manager, shares more.

TSAKI has been on the market for 35 years now. What is the company's greatest achievement so far?

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