Ability to turn even the most complex tasks into clear, achievable goals. Openness to the world and a constant search for new challenges and directions for growth. A genuine concern for society. These are some of the defining traits of today's most inspiring business leaders - and they can all be found in the personality and vision of Kiril Zhelev.
Everyone now knows how to "target correctly". Algorithms today understand our habits with uncanny precision – they "know" when we're hungry, what we searched for yesterday, and even what we're likely to buy tomorrow. And yet, despite this unprecedented accuracy, advertising is starting to sound increasingly the same. Messages are blurring together, and brands seem to be speaking with one and the same voice. The result is a perfectly targeted emptiness – ads that reach us flawlessly, but leave no real impression.
Meet the three partners behind Xplora – a leading integrated digital marketing agency in Central and Eastern Europe. Known for their long-term relationships with clients and their commitment to making the business environment better through knowledge sharing, mentoring, and social impact. Xplora was recently named one of the most preferred employers in Bulgaria.
Alexander Markov, Partner and Business Development Director
TRKT began in 2022 as a manufacturer of high-quality merchandise T-shirts. In just three years, it has grown into a leader in sustainable, ethical fashion. The people behind TARIKUTI, Maya and Emil Nenov, understood that in an increasingly interconnected world, a truly responsible brand must care for everyone – and they have worked hard to turn that belief into reality.
Today, TRKT looks after its customers with thoughtfully designed cuts that are both trendy and timeless, eliminating the pressure to constantly buy new pieces as fashion changes.
After joining the MFG team in 2021, Dilyana Landzheva had worked on key projects vital to the group's development – such as securing its insurance licence. In early 2025, she became Deputy CEO of Instinct Insurance.
Blockchain technologies and cryptocurrencies are no longer a novelty. They often make the news – sometimes for their astonishing market performance, and sometimes for their spectacular price drops. However, when we zoom out from day-to-day fluctuations and focus on the bigger trends, we quickly realize that blockchain and crypto are not just here to stay – they are the future of markets, economies, and ultimately, our lives.
Spare funds, desire for a stable investment and... hesitation about the wisest way to proceed – many people today face this dilemma. The Bulgarian crowdfunding platform Afranga is the answer. It offers companies an innovative way to raise capital and people with spare funds the chance to invest in high-potential ventures bypassing intermediaries or hidden clauses. Its founder, Svetlin Sabev, explains how.
What exactly is Afranga?
Translation was one of the first human activities to be transformed by the rapid rise of generative AI models. But is the field at risk of extinction? For Orlin Georgiev, founder of the respected translation and legalisation agency Prevodachi.eu, the answer is a firm no. A passionate innovator with a clear vision for the future of both humanity and business, he believes that artificial intelligence will support – rather than replace – the skills and expertise of qualified human translators and editors.
Hilton Sofia needs no introduction – for over 20 years it has been an outstanding feature of the capital's landscape, and the first choice of accommodation for business and leisure travellers. A recent renovation, though, has significantly enriched the Hilton Sofia experience, transforming it into a vibrant space for both travellers and locals. That is reason enough to speak with the hotel's General Manager.
Organising an event with hundreds and thousands of attendees is a challenge that should not be underestimated; a single error can turn it from a time and place of fun and happiness into something that makes news for all the wrong reasons. Petar Minev, Technical Director of WeTrack, Momentus Technologies, knows this well – after all, this seasoned IT professional has expansive expertise in managing event operations.
Company directors who use external accounting services often do not distinguish between accounting and financial management. In reality, they need both.
Accounting and financial management are closely related, yet serve different functions.
The energy, emotion and excitement of a great concert are hard to put into words – they are an immersive experience felt not only with the senses, but with our entire being. But great concerts are only possible when driven by passionate and experienced professionals with an impeccable reputation and rock-solid organisation. In Bulgaria, these qualities are embodied by Fest Team – the promoter behind complex, large-scale shows by both contemporary and legendary stars such as Ed Sheeran, Lenny Kravitz, Robbie Williams, Sting, Bryan Adams, Arctic Monkeys and many others.
From large corporations to small enterprises, Italian businesses form a significant part of the Bulgarian economy. For the past two decades, many of them have relied on Alias Group for timely, professional, and competent support. The consultancy was founded by a true business leader: Francesco Frattini – a man who not only has the vision and knowledge of what a business should do (and avoid) to succeed in Bulgaria, but who is also a passionate art lover. He has launched a side career as a film director and producer, and is now exploring further opportunities in the local market.
hina and Japan, along with their cultures, have long been regarded as distant and exotic – captivating, impressive and... incomprehensible. Metodi 'Mike' Negrevski – a traveller and musician at heart, with experience and tenure in the financial sector and currently a lecturer in finance and accounting in China – has made it his mission to show that it is entirely possible to learn the language and culture of the Far East.
Forever chemicals. Microplastics in every organ of our bodies – and every corner of our planet. Allergies caused by aggressive chemical formulas… More and more of us are realising that the household products we use to wash, clean and care for our children often do more harm than good – both to our health and to the Earth.
Imagine a place that embodies the idea of modern relaxation: elegant, contemporary architecture set amid stunning, almost Mediterranean landscapes of mountains, gardens, rocks, and rivers; locally grown, delicious food; abundant greenery and options for recreation for all ages; and excellent wine made from vineyards just around the corner.
She offered "The Embrace of Peace" in person to His Holiness, Pope Leo XIV, on 25 June 2025. On the previous day, 24 June, an exhibition of the same title opened at the Basilica of Saint Clement in Rome – home to the relics of St Constantine Cyril the Philosopher – highlighting the Bulgarian impact on European cultural and Christian heritage.
Despite theological differences such as the filioque and the papal infallibility, both Catholics and East Orthodox Christians share the Christian hope for eternal life.
Tasia Tassova
When Alexander Georgiev and two colleagues, Anna Zhelkova and Gergana Staneva, founded the ZSG Accounting Office in 2006, they started small. This gave them the agility to respond effectively to the ever-changing accounting environment and became a cornerstone of their success over the next 20 years. Today, ZSG has a reputation for reliability, precision, and professionalism in accounting, HR and payroll services, auditing, management accounting, and tax advisory for companies in Bulgaria.
The modern IT environment evolves so quickly that yesterday's innovation quickly becomes ubiquitous today – and outdated tomorrow. In this ever-changing field, the companies that rely on eLando for their software solutions and services are in good hands. In less than ten years after it entered the market, the Bulgarian company that specialises in tech consulting services, software engineering services, mobile, blockchain and cybersecurity solutions, and reselling of software licences, has become a respected local player with a growing reach beyond Bulgaria.
In an era defined by rapid change, automation, and a shortage of qualified talent, one area of business continues to hold a vital role - accuracy and reliability in payroll and accounting processes. In this field, every mistake comes at a cost, while every moment of precision and attention to detail adds long-term value. That's why M&S Ivanova has become the preferred partner for companies seeking not just stability and expertise, but a relationship that goes beyond the numbers.