Ever wondered who Bulgaria's biggest advertiser in the media is? No, it's not companies with traditionally hefty publicity budgets such as British Airways, Rolex watches, Volkswagen cars or LUKoil. It is... the Bulgarian Ministry of Agriculture.
Data published by Kapital weekly reveals that in 2009 and 2010 the ministry spent on advertising respectively 930,000 and 750,000 leva excluding VAT. In 2011 the figure rose to 1.8 million leva. In 2012 the Agriculture Ministry plans to spend 4 million leva of EU funds on advertising in the local media.