TRAVEL

Faux industrial style is all the rage in new development in Sofia: brown and grey façades of fake bricks can be now spotted in both old neighbourhoods and gated communities on the city's outskirts.

But while new construction in Bulgaria aims to achieve the attractive weathered look of the repurposed 19th century warehouses and factory buildings that are now associated with the poshest parts of NYC, London and Hamburg, genuine old redbricks are slowly falling to ruins. Sofia's Zaharna Fabrika, or Sugar Factory, neighbourhood is one of the best – or worst – examples.

One of the emblematic sights associated with Bulgaria is a group of barefoot men and women clad in traditional village costumes dancing over live embers. This is nestinarstvo, or firewalking, a supposedly Christian rite, where firewalkers dance themselves into a trance and eschew the perils of fire.

Now firewalking is performed at tourist locations and even in restaurants, but the only place to see the real thing is in the village of Balgari in the Strandzha. It happens on the night of 3 June, the high day of Ss Constantine and Helena.

Discovering Bulgaria's landscapes, people and events is rewarding all year round, especially when you leave the beaten track and explore some of the lesser sites. Of course, in high season you can scarcely find anywhere in Bulgaria completely devoid of other visitors, but many places still preserve an atmosphere of novelty for the curious traveller. We have selected some of these on the following pages.

Belogradchik Rocks

Where: Northwestern Bulgaria

What: Bulgaria's own version of the US southwest, plus a fortress

A plant that everyone knows but few have seen in real life: by selecting the oil-bearing rose as its unofficial symbol, Bulgaria has made an odd choice. This particular variety does smell divine but is not particularly beautiful. Its attar is vital for the global cosmetic industry, yet its production and sales make a tiny spec in the Bulgarian GDP.

Of all UNESCO World Heritage sites in Bulgaria, Madara Horseman is most difficult to see.

This is not because Europe's only medieval open-air relief is in an isolated spot that is hard to reach. The Madara Horseman is a short and easy drive from the Hemus motorway, near Shumen. Just beneath the 100 metre high rock where it is carved, there is a new visitor's centre and a viewing platform.

Bulgaria has the greatest number of archaeological sites in Europe after Greece and Italy. Every tour guide worth their badge has proclaimed this at least once to Bulgarian and foreign tourists. The adage is a compelling image of the country, but it is misleading. The great majority of Bulgaria's archaeological sites are interesting to archaeologists only and/or are in a condition that is hardly inspirational or Instagram-friendly: overgrown, looted by treasure hunters, devoid of tourist infrastructure and even signage.

Gods and mountains go together. Zeus resided on the Olympus and a Tibetan Buddhist goddess – on the Everest, while God notoriously chose Mount Sinai as the place to give Moses the Ten Commandments.

One of Bulgaria's most spectacular mountains is also connected to a god – or to the lack of him. Pirin, in the southwest, was named after the Slavic thunder god, Perun, yet one of its summits is called Bezbog, or Godless.

Today Bulgaria, reportedly, has one of the best Internet networks in the world. This may be hard to believe because the country connected to the World Wide Web rather late, in 1989, and only got its first website in 1993.

When you look back in time to see how Bulgaria adopted other means of modern communication technology, you will recognise a pattern – after a reluctant adoption, an innovation quickly becomes ubiquitous, mastered by an enthusiastic younger generation. The story of how electric telegraphy arrived in the Bulgarian lands is a case in point.

Bulgarians are proud of the period of their national revival, in the late 18th and 19th centuries. It established the country as a young and energetic nation eager to restore its statehood after five centuries of Ottoman domination. Personalities such as the revolutionaries, Vasil Levski and Hristo Botev, are the poster boys of the era, but the whole revival period, which spans a century, was more complex. Violent revolution against the Sultan was only a part of it and would have been impossible if Bulgarians had not already emancipated themselves culturally, economically and politically.

Perched on a twisty meander of the Yantra River, where the hills of the Danube Plain meet the northern slopes of the Stara Planina, Veliko Tarnovo has unparalleled topography in Bulgaria, and possibly the Balkans. Traditional 19th century houses cling above the steep river bends, connected by alleys and steps that defy both gravity and everyday convenience – but living in Tarnovo has never been about convenience.