Kalofer is one of those places that all who'd rather avoid Bulgaria's highway pass en route between Sofia and Burgas, yet few bother to stop, and even fewer stay on. From a certain standpoint, this is positive. It keeps mass tourism confined to the highway, away form the town huddled in the foothills of Mount Botev, once known as Ümrükçal, which means Fist Mount – Stara Planina’s tallest summit at 2,376 metres. Kalofer is a pearl you will fall in love with. But to discover it, you need to make an effort.