business in Bulgaria

TIP TRADE is a company offering accounting and administrative services with a focus on professionalism, precision and a personal approach to clients. The TIP TRADE Group also includes Tip In, an insurance broker, and SOGO Finance, a company that offers operational leasing of motor vehicles. Through the combined efforts of its teams and the synergy between the group's companies, TIP TRADE offers a comprehensive package of services that saves clients time, resources and administrative burdens.

For many companies, hiring employees from other countries is the only way to maintain their competitive edge. However, recruiting and working with people from different cultures and countries can present significant bureaucratic, logistical and cultural challenges, and Nomad Partners offers a reliable, all-in-one solution. For eight years, the company has been finding the right employees for its clients while constantly improving its services. Its latest offering is an integrated solution called Nomad Campus. CEO Marin Demirovski shares more details.

These include IT, telecommunications, finance, energy, sales, manufacturing, construction, pharmaceuticals, and professional services, among others. With deep expertise in talent acquisition and HR consultancy, the company is renowned for bridging the gap between business needs and exceptional talent. Its strength lies in a team of dedicated consultants and HR professionals who deliver tailored solutions, expert guidance, and outstanding service.

Once seen as administrators or "process police," we have now become strategic business partners – shaping culture, driving performance, and contributing to business growth. At the heart of this evolution is a fundamental truth: great teams build great companies. Building a great team is never an accident, nor a one-time task. It is an ongoing process that includes the following steps.

Strategy before recruitment

In today's fast-paced world, understanding the trends and needs of the labour market has never been more important – for both companies and talent. Antal International is a trusted partner that helps every professional and organisation make the most of their situation and build a solid foundation for the future. The international company has been present in Bulgaria since 2005 and opened a new office in the country in 2023. The move was spearheaded by Vassil Pavlov, a professional with almost 20 years of experience in recruitment.

For years, Bulgaria has not only been an "exporter" of talent and work force – the challenges of global business have forced many locally based companies to seek and attract qualified and reliable workers from outside the EU. Since 2017, the Bulgarian company Global Jobs has been an experienced and reliable partner in this complex and bureaucratically demanding process. In 2024, its trademark was EU registered. This important step is part of the company's strategy to build a reputation as a trusted partner – both for job seekers and corporate clients.

With more than a decade of communications experience – from the corporate world to starting her own agency – Veronika Nikolova knows the PR industry inside out. Today, as Managing Partner at RED Communication, she combines technology with human understanding to create meaningful, sustainable and authentic communications solutions for clients.

What are the key qualities and skills a PR team needs today to deliver relevant services to its clients?

In 2024, her impactful leadership, dedication to employee engagement, and ability to drive cultural and operational excellence in complex, fast-paced environments were recognised by the Bulgarian Association for People Management (BAPM), who awarded her the HR Director of the Year award. Anastasia is known for leading with empathy, clarity, and purpose.

What makes your role at Sutherland different and exciting compared to your previous positions?

With its impressive buildings, exclusive boutiques and some of Bulgaria's most important institutions, Sofia's Saborna Street has a distinctive, unique atmosphere. For the past six years, nOva art space has been adding a much-needed artistic touch to this remarkable spot on the city's map. Under the direction of the young but ambitious Spartak Atanasov, nOva art space has established itself as a place where contemporary Bulgarian art finds new audiences and contexts, and where art lovers discover inspiration, new names and investment opportunities.

Tasia Tassova is an expert and consultant with over 20 years of experience in many industries, from media and design to infrastructure and construction. Tasia is currently completing a Master's degree in Transport and Logistics at the Sorbonne University.

After all, she has more than 15 years' experience in the corporate world. This extensive experience, combined with her international coaching certificates, makes her the right professional to talk to if you want to unlock your true potential.

Why do you base your coaching approach on the transformational philosophy of Peter Sage and the training of Noble Manhattan, a leading coaching academy?

Sincere passion and interest in every person, and solid experience – these are the defining qualities that make NELI PETKOVA, PhD, one of the most successful coaches and specialists in talent acquisition and development in Europe.

You work as a coach with professionals from all over Europe. Are there any cultural specifics you need to consider? What unites these professionals regardless of their background?

Advances in technology and the emergence of artificial intelligence have created a highly stressful and dynamic business reality. Both leaders and employees in different organisations are faced with numerous challenges. They are required to be adaptable, resilient and continuously develop their skills. At the same time, a healthy organisational culture and employee well-being are becoming increasingly important factors. This is where coaching and psychological counselling come together to support not only individual but also organisational development.

True leaders demonstrate their qualities in moments of great need. For Aksinia Triova, that moment came in 2020. The sudden death of her husband, Georgi Triov, was a personal and professional shock. For decades he had been the driving force behind Bulgarian Tea Company, building it from a small business into a national leader. Now Mrs Triova and her sons, Dimitar and Aleksandar, had to overcome their grief and decide what to do next.

Building a recognisable new brand on the highly competitive insurance market is difficult – but possible. Tsvetelina Mihaylova, Chairperson of the BoDs and CEO of Axiom IC, knows this well. Before joining Axiom in 2022, she has dedicated her entire professional life to building an outstanding expertise in insurance. Her professional career kicked off at Bulstrad Vienna Insurance Company, then she held various management positions at HDI Insurance, Tokuda Health Insurance and Bulgaria Insurance. Mrs Mihaylova also holds a Master's degree in Insurance and Insurance Management.

Valentina Ricanek's professional journey is a testament to the old wisdom that every crisis is an opportunity. An experienced IT/HR expert, in a planned but unexpected way she was given the chance to prove herself in a new professional field just as the COVID crisis began. Thanks to her perseverance and vision, NSF Consulting became a successful ambassador of Bulgarian products across Central Europe.

What goals did you set when you founded NSF Consulting?

How to invest your money wisely and make the most of the ever-changing economy, even in times of volatility and uncertainty, is a question that many people ask today. Natalia Petrova is one of the few people in Bulgaria who knows the answer. The CEO of Concord Asset Management, the largest non-bank asset manager in Bulgaria, she has over 20 years of experience in asset management, capital markets, equity and bond trading, UCITS products and services, and is a licensed investment advisor, broker and dealer in government securities.

Environmental pollution has a dramatic effect on societies, but governments are still with eyes wide shut about innovative solutions to the problem. Metodi Mitev, a visionaire and a lobbyist with experience in waste management is on the mission to change this. With the Zero Waste project and the Center for Green Growth Association he is popularising an effective alternative solution – smart processing of RDF waste, biomass and sludge for production of carbon neutral hydrogen that is then used for electricity.

Anelia Miteva's career in HR goes beyond the traditional understanding of talent acquisition, training and consultancy. As the founder, managing director and inspirational leader of CATRO Bulgaria, she introduced on the local market some of the most advanced tools for encouraging creativity, adaptability and agility. As part of the Austrian leaders CATRO Personalberatung and dieBerater®, CATRO Bulgaria uses innovative know-how based on neuroscience that boosts productivity, supports professional growth and empowers clients to unleash their potential through smart HR solutions.

When the event management company Insight Events appeared on the market in 2015, it quickly established itself as a generator of creative ideas that are precisely planned and impeccably realised. The company organises and realises conferences, congresses, product launches, gala dinners and hybrid events, among other things – everything a business needs to prosper in our dynamic times. The creativity of Insight Events also stands out with its focus on a little developed niche – organisation of incentive trips for corporate clients.