STEPHAN REITER: REIMAGINING MODERN HOSPITALITY

Hilton Sofia needs no introduction – for over 20 years it has been an outstanding feature of the capital's landscape, and the first choice of accommodation for business and leisure travellers. A recent renovation, though, has significantly enriched the Hilton Sofia experience, transforming it into a vibrant space for both travellers and locals. That is reason enough to speak with the hotel's General Manager. Stephan Reiter knows his business well – he has over 30 years of experience in the Hilton family, with a focus on guest experience, operational excellence, and team empowerment.

What do guests love most in the recent transformation of Hilton Sofia?

One of the most distinctive features of Hilton Sofia is its setting – a true "hotel in the park, park in the hotel." Our transformation went far beyond refurbishing furniture or updating design elements. It was about reimagining the entire guest experience for how people travel, work, and unwind today, while embracing the harmony between nature and city life. Sustainability was naturally part of this vision, guiding many of our decisions along the way.

What guests tell us they love most is the light, warmth, and sense of calm throughout the hotel. Floor-to-ceiling windows flood the interiors with daylight. Natural textures and thoughtfully curated art connect them to Bulgaria's spirit and landscape. The lobby now feels more like a serene green oasis than a traditional check-in space. Our redesigned guest rooms offer a calm, residential feel – practical, yet peaceful. And the new Executive Lounge has quickly become a favorite. It offers a rare blend of comfort and privacy – an inviting place to pause, recharge, or get things done.

But beyond the physical transformation, there's something more subtle yet equally powerful – our team. Guests often mention the genuine warmth and attentiveness they experience here. The team takes pride in creating personalized, intuitive service that feels effortless but makes every guest feel truly seen. That emotional connection, that sense of being cared for, is what gives the hotel its soul. It is what turns a beautiful space into a memorable stay. The atmosphere is refined, welcoming, and unmistakably Hilton – yet deeply rooted in Sofia, and brought to life by people who truly love what they do.

Hilton Sofia has always been a leader in hosting meetings and events. How have you evolved this offering in recent years?

Hilton Sofia has long been a trusted destination for meetings and events, and we are proud of that legacy. In recent years, we have taken it a step further – adapting to how people connect, collaborate, and celebrate today. Meetings are no longer just about agendas and presentation screens. They are about inspiration, interaction, and creating memorable moments. Our fully renovated event spaces reflect this shift: modern, flexible, and designed to spark creativity and connection.

Whether it is an intimate board meeting, a diplomatic summit, or a family celebration, we offer spaces that suit every style – from sleek boardrooms to a grand ballroom filled with daylight. Our garden terrace adds a refreshing outdoor option for breaks or informal gatherings. But what truly defines our approach is our service culture. We do not just host events – we co-create them. Through our Making Moments concept, we bring ideas to life, from street food festivals to elegant banquet dinners. Every detail is delivered with attentiveness, flexibility, and a can-do spirit that makes organizing effortless and the experience unforgettable.

What are the benefits of choosing an Executive Lounge membership?

For business leaders, entrepreneurs, consultants, and senior professionals, the Executive Lounge at Hilton Sofia offers an ideal balance of comfort, convenience, and quiet sophistication. It provides a calm, refined space for working, meeting, or simply pausing between appointments – right in the heart of Sofia's business district.

Members enjoy a curated experience that includes complimentary breakfast, all-day refreshments, evening service, and access to a private meeting room. Ample on-site parking adds convenience for those navigating a busy schedule. But what truly defines the Lounge is the atmosphere: elegant, composed, and supported by a team that anticipates your needs. It is more than a space – it is a professional address where ideas take shape, connections are made, and service is always one step ahead.

Which experiences at Regale Bar & Terrace should we definitely try?

Regale is where Sofia comes to celebrate in style. Vibrant yet relaxing, it offers the perfect backdrop from early morning to late evening. In the morning, it's a calm, elegant setting to enjoy a perfectly brewed coffee and a freshly baked croissant – ideal for a quiet start, an informal meeting, or a thoughtful pause before the day unfolds.

As the day progresses, Regale comes to life with energy and style: a place for midday breaks, after-work cocktails, or special occasions with friends. The atmosphere becomes more vibrant in the late afternoon and evening – lively without being loud, refined without being formal. Signature drinks like the Strawberry Royale showcase our creative cocktail philosophy, and live music nights – featuring saxophonist and DJ – add just the right rhythm. Whether you are meeting a client or raising a toast, Regale makes every moment feel just a little more special – always accompanied by thoughtful service and attention to detail.

And what about OXBO Restaurant?

OXBO is not just a restaurant – it is a celebration of Bulgaria's land and traditions. Rooted in a true farm-to-fork philosophy, the kitchen sources its ingredients from local farms and producers across Bulgaria. Everything is handpicked and thoughtfully selected by our Executive Chef, Ms. Gemma Carlassara, who works closely with farmers, growers, and artisans to bring authentic, seasonal flavors to the table.

Our Sunday brunch has become a cherished ritual – a relaxed and joyful gathering for families, friends, and food lovers. On the last weekend of each month, it expands into a vibrant farmer's market on the terrace, where guests can meet local producers, discover seasonal goods, and enjoy the spirit of community. For professionals on the go, OXBO's Business Lunch offers a fresh, healthy, and time-efficient option – served in a welcoming setting that blends quality with convenience. Whether it's brunch, a quick lunch, or an evening out, OXBO invites guests to enjoy a dining experience that feels honest, considered, and crafted with care.

Sofia, 1 Bulgaria Blvd
+359 2 933 5000
sofia.information@hilton.com
www.hilton.com/bg/hotels/sofhihi-hilton-sofia