REGISTRATION FOR PARTICIPATION IN HOLIDAY & SPA 2023 IS OPEN UNTIL 15 JANUARY 2023

In three exciting days, from 15 to 17 February 2023, Sofia will be the focus of the world of tourism. The event's motto will be Dynamics and Trust. During it, popular vacation destinations, hotels, travel agencies and companies from auxiliary industries will demonstrate what they have prepared for 2023.

Visitors will discover a wide range of tourist products from Bulgaria and countries such as Spain, Romania, the Maldives and others. For the first time, travel agencies and service and product providers from Lithuania, Peru and Mauritius will participate in the event. Traditionally strong destinations such as Greece, Turkey and Serbia will also attend. New hotel software solutions, payment services, trends and innovations will be presented during the traditional Travel Tech segment.

The Bulgarian Tourism Ministry will have the traditional national stand and will provide an opportunity to small and mid-size tourism companies to present their products on Holiday & Spa 2023. This is possible thanks to project BG16RFOP002-2.010-0002-C03/23.05.2018, dedicated to help small and mid-size companies in the sector build capacity, as a part of Innovation and Competitiveness 2014-2020 Operative Programme.

Holiday & Spa 2023 will host a number of panel discussions, product presentations and interviews with experts sharing ideas and seeking solutions on current topics and challenges in the field.

All open events will be available online on holidayfair-sofia.com and urboapp.com, thanks to the technological partner of Holiday & Spa – URBO STUDIO.

Some of the thematic events will include:

• New technological solutions and communication channels for marketing;

• The power of information and quality journalism in tourism;

• Festivals and cultural events as a resource for tourism development;

• Sustainable tourism in practice;

• Attraction sites as a part of tourist destinations.

Visitors of Holiday & Spa 2023 can browse the participants in the exhibition, plan their programme and organise business meetings even before arriving at the premises just by registering on holidayfair-sofia.com.

The official deadline to apply for participation in Holiday & Spa 2023 is 15 January 2023.

The event will take place in Inter Expo Centre in Sofia, under the aegis of Bulgaria's Tourism Ministry. It is organised by Prim Expo.