Architect Pavleta Pavlova on experimenting as an inspiration
Architect Pavleta Pavlova's passion for interior design started in high-school, where she specialised Interior Architecture at the School for Forestry and Wood Processing in Varna. After she graduated in 2007, she realised that this was a stepping stone for gaining further professional experience in this field, an introduction to architecture. Now she has worked in design for over 10 years and, as a part of different design and architecture studios, has participated in the design and realisation of a number of big-size projects. This experience eventually inspired her to start her own practice and establish the LetaLova architecture and interior design studio in 2019.
What is the first thing that you do when you have to create an interior?
The creation of an interior project always starts with visiting the actual place. The goal of this visit is to "feel" the space by analysing it in order to establish what are its main specificities and characteristics, such as exposition, level of natural light, history that has to be preserved or created from scratch while we carefully listen to the client's needs and ideas. We also take a lot of photos and measure the rooms to prepare the blank plan on which we will build the functionalities, the concept, the 3D and work projects, and, eventually, will realise all the details.
What is the biggest challenge you have to deal with during this process?
The whole process with its functional and aesthetic specifics is one big challenge that we have to overcome. Each client and project is different, this is why our approach includes our deep understanding that the client has trusted us to protect their interests. We are also very responsible as we understand that our role is to be the connection between the client and all the other actors that take part in the process of interior creation.
Which trends in interior design best reflect your creative nature?
The trends are most often about colour combinations in their variations in different materials and textures, based in the main interior styles but in a new, modern interpretation. The Bauhaus movement that started modern aesthetics and radically changed all other arts definitely resonates most strongly with my creative nature. It does not set dogmas, it was influenced by previous movements and has the sensibility to achieve a new unity between art and crafts.
You say that experimenting is key for the successful project. Can you give us an example from your practice?
The successful project fits like a tailored dress. This is why on the functional plans that we prepare we cut and tack the clients' everyday life or needs, and then stitch together the different details, colours, textures, materials and lighting. Sometimes we turn the direction in which we place the tiles and we end with a new pattern. Years ago, we placed the two stoves not perpendicularly, but along the counter and the upper shelves – and we realised that this new setting was more comfortable. Some of these experiments add uniqueness to the spaces, others we turn into good practices. We upgrade our skills with each project and the new tasks become a true aspiration for us.
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