There are times when even hard-boiled sceptics tired of discovering that much-boasted Bulgarian "tourist gems" are not exactly anything to write home about give up, as their jaws pop open at the sight of a little known yet truly remarkable monument.
"In the Scandinavian countries, they shoot themselves because they are very happy. 70-80 people shot dead, just out of happiness. They have the highest number of suicides and alcoholism. God forbid Bulgaria become like the United States, where seven or eight students are shot every month. God forbid!"
Prime Minister Boyko Borisov on the rock-bottom place of Bulgaria in the World Happiness Report
Government-employed publicists and PRs heaved a sigh of relief when Prime Minister Boyko Borisov banned Bulgarian journalists from asking any questions at news conferences in case there were foreign dignitaries present.