BULGARIA INTERVIEWS

The role that high technologies, AI and their capabilities to make living, travel and business easier, more effective and safer, in our lives is expanding. Charmed by the undeniable advantages, we rarely stop and think how is this all possible. The answer is: thanks to companies like SSARM. Established 10 years ago, SSARM is the fastest developing IT system integrator in Bulgaria. It specialises in supply, installation and integration of IT and communication equipment, hardware and software, and data security, protection and storage solutions.

You need an appointment to enter the elegantly splendid Renée De Clair, a boutique for diamond jewellery and a gemological laboratory on Sofia's Rakovski Boulevard – and this is just the first sign that you are up for an experience without parallel in Bulgaria. Charming and smart, Reneta Tsonkova, founder and owner of Renée De Clair, welcomes you and guides you through the complicated process of selecting the best diamond piece of jewellery for yourself or your significant other.

Energy: the more our civilisation evolves, the more it needs it to sustain itself. With human-induced climate change already happening, clever renewable power is the only solution to save our planet and ourselves. AXPO Group, a Swiss company, has for years been in the frontlines of developing, expanding and perfecting alternative energy sources. From sustainable energy solutions to power purchase agreements and development of state-of-art energy technologies, AXPO Group makes technological and business change possible.

Architecture is a part of the human experience that exists on the verge between utilitarian and art, the functional and the visually stunning, the mundane and the extraordinary. How to create buildings and architecture spaces that withstand the test of time is a task many have tried to answer to, but few have succeeded. Architect Martin Terziev is one of them.

Martina Feeney arrived in Bulgaria in October 2020, but owing to the Covid-19 pandemic has been unable to explore the country as much as she wants. At a time when governments in Europe discourage international travel it makes little sense to propagate the virtues of Bulgaria as a tourist destination, but that, hopefully, will one day change. So Martina, who has vast experience as an Irish envoy at the OSCE and the United Nations in Vienna, in Germany as well as in the Middle East, prepares for that day by getting herself acquainted with all material she can gather about Bulgaria.

The energy that Denitsa Mengova emanates stuns as early as our first meeting and helps us understand why in just a couple of years the elegant 35-year-old became a recognisable face on the Bulgarian industrial scene. Denitsa Mengova's company, Stil Laser Bulgaria, is not only an official representative of Mazak, a Japanese laser manufacturer, to Bulgaria. She is the only female representative of Mazak lasers for the whole of Europe.

The energy future in Southeastern Europe has been a hot topic for politicians, entrepreneurs and analysts for years now. What are the best solutions? How to achieve reasonably-priced diversification? In what sources to invest and in which fields to innovate? Teodora Georgieva is one of the best people in Bulgaria to talk about this.

Dr Rob Dixon arrived in Bulgaria in August 2020. Prior to that he served as deputy director for Africa at the Foreign, Commonwealth and Development Office, and as Deputy Head of Mission in Tel Aviv. He holds a PhD in International Relations from the University of Wales Aberystwyth. He is married to Dòra Blazsek-Dixon, and they have one son. Originally from Birmingham, he was born in 1974 and enjoys outdoor sports, travel, history and reading.

When Vagabond interviews a CEO or an owner of a successful Bulgarian or international company, we usually meet in a flashy office building in Sofia. The meeting with German Gachevski, founder and CEO of software company TSD Services, was more unorthodox. We had to drive to Troyan, a town at the foot of the Central Stara Planina mountain range.

2020 is a year that forced almost all businesses of importance to redefine their business model in order to survive and even to grow. The IT outsourcing sector is one of the most interesting cases. A pillar of modern global economy, the field faced challenges such as decreased levels of overall economic activity, but on the other hand was better prepared for working under stressful conditions.

Nobody likes paying taxes. But when talking with Ilonka Raychinova, founder of Raychinova and Partners TAX & LAW, one starts to realise that this field of law is exciting and extremely important for both businesses and individuals who want to make the most of their ideas and the market while avoiding any breaches of the Bulgarian and European legislation. Mrs Raychinova's expertise is impressive. Before starting her own firm, she gained precious experience as head of the Indirect Taxes department at the Finance Ministry. She was also a Deputy Minister of Justice.

As in any crisis, there is a silver lining in the Covid-19 outbreak. The unexpected situation forced individuals and businesses to quickly adapt to the new environment of balancing between protecting public health and staying active. Wider adoption of cashless payment is one of these adaptations. In mere days both customers and sellers realized the power of e-commerce not only to make selling and buying faster, but also able to save lives with replacing a potential contamination agent with a more secure one.

Creating your own company in a field that is still new on the Bulgarian market asks for boldness, the inevitable leap of faith and the will to overcome obstacles to succeed. Marieta Yordanova knows this well. Eight years ago the then mother of two with a background in psychology, marketing and brand management decided to found Biotica 1961, a company for organic food supplements.