ADVERTORIALS

DIAGNOSTIC IMAGING IN UNIVERSITY HOSPITAL LOZENETZ: TRADITIONS AND INNOVATIONS

Since the start of his professional career, in 2013, he has worked in the Diagnostic Imaging Department at Lozenetz University Hospital in Sofia. He is fluent in all conventional and specialised methods in diagnostic imaging.

What is specific for the Diagnostic Imaging Department in Lozenetz Hospital?

The equipment we use covers all radiologic facilities including Doppler ultrasound, digital radiography, 128 detectors computed tomography, 3 Tesla magnetic resonance equipment, a number of workstations for analysis and processing digital images.

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VENETA HRISTOVA: THE ATTITUDE TOWARDS THE CLIENT IS A PRIORITY

We all have heard the rule that the client always comes first. MaxView Property real estate agency is an outstanding example of a company where this rule is applied without compromises. This is not only because the agency specialises in high-end properties. At MaxView Property individual approach towards all clients is an expression of responsibility, achieved through individual approach and the professional skill to apply the right solutions to everyone. This is why the leading position of MaxView Property is hardly a surprise.

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TSARINA RUSKOVA: CHANGING BULGARIA ONE STEP AT A TIME

Dreaming big and working hard for achieving positive change for herself and the world has always come naturally for Tsarina Ruskova. As a teenager, she made the bold step to graduate International Law from Paris 1 Panthéon-Sorbonne with additional qualifications in International Investments, Commercial Law and Commercial Arbitrage. Instead of chasing opportunities abroad, she returned to Bulgaria and became legal counsel at Ruskova & Partners Law Firm.

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SANDRA BOSHNAKOVA: A WOMAN IN THE FACTORY

The world of the global economy is complex and the products that we use in our everyday life and work are made thanks to intricate processes, engineering achievements and the precise manufacture of details whose very existence remains a mystery to most people.

LMP-Bulgaria is a company that is key for the development of a number of industrial production firms. The electromechanical and electromagnetic OEM products produced in its Plovdiv-based plant are key for industries in the fields of electromechanics, energy and automobile manufacturing.

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DIANA ELENKOVA: LEADING THROUGH EXAMPLE

When Zühlke, a global IT service provider, opened their first office in Bulgaria, in 2018, they were seeking a leader that would fit the company's culture of truly individual approach towards technologies, businesses, solutions, talents and partners. They found the right person in Diana Elenkova, a veteran in the Bulgarian IT field. Under the Zühlke brand, she built a team where everyone is free to share ideas, is encouraged to grow, and leading by example is the norm.

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ARCHITECT DARINA VARBANOVA: TO TOUCH PEOPLE'S HEARTS

The female principle is associated with the idea of the home and its cosiness, but this is only part of the explanation why the interiors and buildings designed by architect Darina Varbanova and her studio DV Design embody to such an extent the notion for comfort, warmth, elegance and timeless classic. The rest of the answer is in her professionalism, talent, strive for perfection and new inspiration, and the ability to build not only houses, but also an effective team of colleagues.

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SOFITA TRANSLATION AGENCY: THE POWER OF FAMILY TRADITION

The company is also an example for the human and professional qualities needed to grow a successful family business. Established by Ramona Stoyanova soon after the collapse of Communism, today in SOFITA the second generation of the family is working – the founder's daughters. Svetla Marinova is a second manager, and Elitsa Horozova and Nicole Lazarova are partners. They told us their recipe for a successful family business.

What is SOFITA's secret for a successful family business?

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ANNI NIKULINА: SUCCESS IS REAL WHEN SHARED

Anni Nikulinа has been with Carlsberg Group for 22 years and has extensive experience gained during various assignments in the Baltika Brewery and in the company's regional office in Asia. Before joining the Carlsberg Bulgaria's team in August 2022, she held the position of Regional Finance Director for Central and Eastern Europe, being responsible for financial planning, analysis and reporting for the region, as well as for group financial projects.

How did Carlsberg maintain its leadership position in the Bulgarian market in 2022?

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