ADVERTORIALS

BETA CLINIC: THE POWER OF AI

AI is already taking over the world of medicine, as the new technology has indisputable advantages in having more precise diagnosis and risk assessment.

Beta Clinic Medical Centre already is working in this direction. The clinic is in the process of implementation of AI that can be used in imaging and other fields of medicine. The Beta Clinic professionals will use the AI for more precise diagnosis of orthopedic and other cases.

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SLEEPING UNDER THE STARS, WITH VAGABOND HOME

Hotels come with stars, but even the most expensive of them do not have as many stars as the sky itself... To enjoy them and their eternal romance, you do not ever need a camper or an RV. All you need is your own Vagabond Home.

Vagabond Home is a car roof-top tent, invented and developed by a small Bulgarian company. Unlike other items of this type, it is fully water proofed and provides all the comfort that you need to sleep under the stars, without leaving your car. 

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PACHOVA HOUSE: THE GEM OF VRATSA'S BALKAN

Vrachanski Balkan, as the part of the Stara Planina around Vratsa is known in Bulgaria, is one of this nation's lesser known, but most awe-inspiring landscapes. It has it all: wild forests and rising peaks, white rivers and picturesque cliffs, caves and hidden monasteries, exciting trekking routes and isolated villages where time seemingly has stopped...

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BRAU-MEISTER: BREWING IS OUR PASSION, OUR AIM IS TO SATE THE THIRST FOR GOOD BEER

The company is one of the fastest growing on the market and an innovator in Bulgaria's brewing industry. Its products stand out with their intriguing and high-quality fresh tastes. We talked about the idea behind the brewery and how it was created with Plamen Baykov, founder of Brau-Meister

Mr Baykov, you have a reputation for making wines and spirits. How was the idea for Brau-Meister born?

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HOSPITALITY IN BURGAS HAS A NAME: PRIMORETZ GRAND HOTEL AND SPA

Every city has its own signature hotel that for generations has welcomed guests for all types of reasons - from business and leisure to attending concerts and art events to weddings. In Burgas, Primoretz Grand Hotel and SPA has preserved the tradition of hospitality since 1959. It is proud with its five stars backed by years of impeccable service and offers the best from the world of maritime accommodation. 

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BEER SUMMER WITH CARLSBERG

When we want to know how the beer market is developing in Bulgaria, one of our first choices is to talk to a manager from Carlsberg, a leading beer and beverages producer in this country. This time, we discussed the latest trends on the market with Teodor Nestorov, Marketing Director of Carlsberg Bulgaria.

What will be the leading tastes of summer 2023 in your industry?

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SOUDAL: THE NAME OF QUALITY

For 15 years now, big and small developers, professionals and amateurs in Bulgaria have chosen the polyurethane foams, sealants, adhesives and other products of the Belgian brand Soudal. Hristo Stanimirov, company manager for Bulgaria, tells why.

Soudal has been in Bulgaria for 15 years. What is the brand's greatest achievement on the local market?

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MAKE YOUR OWN BEER: THE MAGIC OF HOMEBREWING

Homemade brews are still exotic on the Bulgarian market, but thanks to an entrepreneurial couple, anyone who loves the idea of creating and experimenting with new tastes can now do so. Napravi Si Bira, or Make Your Own Beer, offers everything an individual, craft brewery or bar might need to make new, interesting tastes – from ingredients to equipment to green packaging to recipes. The founders, Robert and Lyubka Henry, share more.

What inspired you to found Napravi Si Bira?

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HOLIWORK STAYS: REDEFINING WORKING FROM HOME

For the modern entrepreneur and professional, work and travel have become entwined. But places that are as comfortable for work as are for leisure are not that many. You will find some of the most exquisite and cleverly designed in the portfolio of Holiwork Stays, a family company creating and managing sustainable luxury spaces that meet the needs of today's business traveller. For now, it offers short-term rental apartments in Plovdiv, Gabrovo and Pomorie, with plans to expand in Sofia and very soon in major cities across Europe.

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ZAGORKA: BREWING HAPPINESS, RESPONSIBLY

ZAGORKA has a history of more than 120 years since the opening of its brewery in Stara Zagora. In 1994, it joined the HEINEKEN company. ZAGORKA is committed to developing its business sustainably and responsibly through its Sustainability Platform "Brew a Better World".

The company has a diverse portfolio of brands – Zagorka, Heineken®, Ariana, Birra Moretti, Amstel, Stolichno, Starobrno, and Apple Thief cider. ZAGORKA also offers alcohol-free drinks – Zagorka 0.0%, Heineken® 0.0, and Ariana Radler 0.0% various tastes.

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