The agency for comprehensive communication services RIGHT DIRECTION has been on the market for over 13 years. Its focus is on the complete process of marketing - from its strategy and planning to its materialisation in different channels. Lyubomir Karadimov, creator and CEO of RIGHT DIRECTION, elaborates.
What is the biggest challenge that communication agencies face today?
With over a decade of experience in marketing, Nina Gancheva created the digital marketing agency BuzzMaker as a natural continuation of her experience and expertise. Together with an incredible team of professionals, she helps established brands to remain leaders and new and starting companies - to find their road towards success into the digital era.
What is the most important thing that brands have to know and do in order to be recognisable in the digital world?
Created with respect to nature and care for the consumer, the products of the Bulgarian brand eLek are an effective way to preserve our skin and hair's youth and beauty. To learn more, we talked to Svetlana Kostova, founder of eLek.
Why does our skin and hair deserve to be given eLek care?
This is just one of the reasons for the impressive results enjoyed by the clients of the digital agency for marketing and advertising Coonecto. Here are some more - the company is absolutely client-centered, thinks strategically and is capable of building a strong digital presence. Katya Petrova, founder of Coonecto, shares more.
How Coonecto helps small and mid-size companies in Bulgaria to unlock their digital potential?
Established in 2012 by Diana Tzonevska-Nedkova, international business graduate from the Regent's University London, and construction engineer Tsvetan Nedkov, DECIBEL is the only Bulgarian company that manufactures materials and comprehensive sound-proofing and acoustic solutions. Today, as a family, Diana and Tsvetan run a business that is present in 54 countries, has developed its own product without a parallel in Europe – MUTE SYSTEM, and is one of the largest manufacturers in the sector on the continent.
They are charged with energy that brings positive change in our lives. Nadya Vasileva, founder, shares more.
What is the philosophy behind the new collection of Beautifulbg.com?
When Veselin Tonov created Video Fabrika, in 2018, he was one of the few in Bulgaria who were not simply aware of the importance of quality video content, but also knew how to turn it into an engine for business success for companies of all scales. Today, Video Fabrika helps businesses to create beautiful, authentic and effective videos without going broke in the process. This is both the company's slogan and the core driver for its creation.
In the fast-paced world we live in today, home renovation is a constant challenge. In the best case scenario are used the services of an interior designer to prepare a design project and to guarantee that all the intricacies and potential problems will not lead to many wrong decisions. We consulted engineer Anton Kuzkin, from ANTONIUM, to open to us the door to the trends today and the details we have to pay attention to.
QUIET LUXURY
However, some projects are more challenging than others. The studio's founder, engineer Rumyana Ilkova, discusses in more detail one such space.
What are the core challenges an interior designer has to deal with when designing a very small flat?
Interior design's role in our everyday life is increasing, as it affects not only the space's aesthetics, but also the quality of life in it. Each year brings in new ideas, innovations and ways to combine traditions and modernity. This is especially true for 2025, when we are going to meet new technologies and fresh solutions, along with respect for the past that makes us feel cosy and safe.
Main trends
Sustainability and technological integration are the leading trends of 2025.