by Bozhidara Georgieva

When you want an excellent result, start with the most important – choose a good professional

Well planned events all look the same: the participants are satisfied, the goals are achieved, the nice memories are here. Not well organised events all fail in different ways: bad weather, bad dynamics between participants, insufficient advertisement, low attendance, food poisoning… The only thing that stands between the two is the professional event planner.

Regardless of whether it is a private or a corporate event, a good event management company is the safest way for us to stay assured that everything will be fine – the event venue will be good, the organisation will run smoothly and the set goals will be achieved.

To find the right event organiser, however, we need to make some effort. There are many options on the market but this does not mean that all of them will provide equally good results.

Good event management companies have an established reputation on the market that can be corroborated by their former and current clients and partners. Their corporate webpages and social media profiles are also a good reference point while you make your initial survey. Pay attention as well to whether the company has a specific profile – if it specialises in a particular type of events similar to your own, you can be sure that you will work with professionals who know the particular activity to the tiniest detail. The rich portfolio of diverse events for its part signifies a large organisation with wide experience and opportunities to think big and creatively, offering a variety of solutions.

The broad portfolio of offered services in the field of event management obliges – the company should be equally good in organizing corporate and scientific events, conferences and expos, team buildings and parties. With the professionals at NEW EVENT (Sofia, 1 Kuzman Shapkarev St, floor 4, phone: +359 887 861 840, www.newevent.bg) you are in good hands. Putting the client's interests first, the specialists at NEW EVENT follow a system of clearly-set principles that guarantee excellent results. The optimized budgets and the careful planning save money and time to the organizer, and the technical equipment, the complete logistical support and the control over the implementation of the activities provide the security that there will be no unpleasant surprises during the event. The approach is invariably individual. Thanks to this combination of qualities, services and philosophy, NEW EVENT creates events in which every detail is polished to perfection, the set goals are realized, and clients and guests are satisfied with the result.

Flawless event is unthinkable if communication between client and organiser is not good. It sounds cliche, but this is one of the cliches that reality inevitably proves as true.

Establishing some "chemistry," some understanding, agreement and partnership spirit between the two sides is something that should happen as early as the first meeting. It is good to analyse how do you feel in the presence of the organiser you have chosen and whether you can understand each other easily. Only stepping on this basis you can continue forward – to clarify the goals and the methods that will be used for achieving them, of the budget and the equipment needed.

Having a clear idea on what the event will be and what goals it should achieve is something that makes further success impossible. What thematic birthday party do you want? What the relations between the employees should be after the teambuilding? What will be the effect of your new product's presentation on your current and prospective business partners? What media coverage will it get? What audience will be reached by the message you want to make?

These are just some examples for questions that should be answered at the earliest possible stage of the event preparation. The event manager will use it as a basis on which to build a fitting concept or concepts with ideas for event venue, variants for themes, communication channels with the guests, the media and the participants, catering, decoration, music, programme.

Clearing all of these, however, is impossible without another important decision – what your budget is. The good event management company can offer optimised expenses options regardless of how much do you want to invest in the event. Budgeting is an important indicator about how good is the company you have chosen – in it unexpected expenses are at the minimum, the allocations are clearly set and priorities are carefully defined.

Organising a flawless event is also connected to countless technical details – preparing and sending invitations via email and postal services, sound and music, decoration and hosts, mobile apps for audience survey during the event, media coverage, catering, follow-up of reactions after the event, photography and video, advertising, production of promo materials, ticket sales and many more. The good event management companies skilfully select the technologies, props and equipment needed for the particular event. If they do not have their own, they have a network of reliable partners to supply them.

What unites all these activities is the philosophy that even when ready-made solutions are offered to the client, they are adapted to their particular needs – from the concept and the event location to the budget and the advertising materials. Because, as in so many other activities, when organising an event we want to stand out while being simultaneously in line with the current trends and good business and organisational practices.

A quality event company is not only aware that every seminar, teambuilding, party asks for individual approach – it is experienced enough to offer it to its clients. EventsBulgaria (phone: 0887 433 079, office@eventsbulgaria.bg, www.EventsBulgaria.bg) is young, but ambitious company that already gained solid experience in organisation of teambuildings, private and corporate parties and other events. A glamorous night or a thematic event, a competitive or a challenging teambuilding, a memorable hen or stag party – EventsBulgaria manages all events brilliantly regardless of their character. The professionals at the company offer ideas that fit the individual preferences and character of the client. They master every detail to perfection at each phase of the project and offer additional services like attractions and sound equipment for rent, decoration, photography and video making, catering, souvenirs and presents. With EventsBulgaria as your partner you will feel confident about your event from its beginning to its end, and this guarantees success and positive experience for all participants in it.

Experience is key when organising an impeccable event. The good event manager, however, not only has enough previous projects under their belt – they also have the ability to learn from both past successes and failures. The professional is aware that not a single detail in an event can be left to chance. There is always a possibility of bad weather for an open air event, for flight delays of the guests of an international conference, of inability to use the already booked event venue, of sudden illness of key speaker at an important training, of Internet network or electricity failure during the event. Actually, every event manager with long enough career has at least one horror story connected to unforeseen problems. The most important thing in this case is how they dealt with it and what they have learnt for use in the future.

When facing an unexpected situation, the good event organiser thinks quickly, reacts instinctively and acts creatively. Just like the wedding planner who saw, just minutes before the vows, a very unpleasant and so uninvited relative of the bride entering the hotel with the clear intention to ruin the wedding. The planner acted swiftly. He politely led the relative to the bar, ordered her a drink and called for one of the bridesmaids. For the next hour, the bridesmaid sat in the bar, listening to the uninvited relative's tirades. The newlyweds never learnt that the happiest day in their lives almost got ruined. Thanks to one professional, they got the perfect wedding.


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