LOVE IT OR HATE IT
If chalga and art were members of the same family, they would be distant cousins that don't get on well and hardly speak to each other. Significantly, relations became strained not when chalga first appeared but when it became a lucrative industry.
There is not a single pop or rock singer in Bulgaria who can rival the big chalga stars in terms of concert proceeds, CD sales, fees and advertising contracts. The tension surfaced officially in the 1990s, when Communist-era pop icon Vasil Naydenov led a doomed assault on pop folk.
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