CARLSBERG BULGARIA: NEW TASTES, QUALITY AND INNOVATION

CARLSBERG BULGARIA: NEW TASTES, QUALITY AND INNOVATION

Fri, 07/03/2020 - 12:36

Teodor Nestorov, Marketing Director, on the secret of good beer

Teodor Nestorov, Marketing Director at Carlsberg Bulgaria

Teodor Nestorov, Marketing Director at Carlsberg Bulgaria

What is the best beer of Carlsberg Bulgaria for the summer 2020?

Our industry is unique with the variety of flavours and technologies used in brewing. The very process of making beer is magic. It has energy, power and transformation. And that is the secret of the good beer. We, at Carlsberg Bulgaria, always strive to be one step ahead in terms of innovation and to offer new and interesting tastes, combined with uncompromising quality, unique recipes and the highest production standards. Among our summer offers is Pirinsko Ice, with a mild and refreshing taste (thanks to the cold filtration at -1ºС) in a transparent bottle, which compliments the feeling of coolness in the hot days. In the summertime, consumers may also enjoy the classic taste of the Danish pilsner Carlsberg, our latest offer in the higher price segment. For those who prefer the traditional taste Shumensko is a very good option, especially when combined with delicious food.

Is there a future for the non-alcoholic beer in Bulgaria?

Yes, the segment is yet to develop in our country. We expect growth in the category of non-alcoholic beers, as the trend is similar in other countries as well. On the one hand, this is due to the growing interest in active and healthy lifestyle, especially among younger consumers. On the other hand, non-alcoholic beer is a great alternative for refreshment while driving, during lunch, after sports or when walking in the park. As of this year, Carlsberg Bulgaria offers Pirinsko non-alcoholic beer and Carlsberg 0.0 – two products with real beer taste.

Web Exclusive
0 comments

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Discover More

millennium hotel sofia.jpg
GOOD THINGS HAPPEN TO THOSE WHO WAIT!
The gradual opening of Sofia's new architecture masterpiece started with hotel rooms with stunning vistas to the city and the Vitosha mountain.

Dr Ranko Georgiev
CENTRAL VET CLINIC: COMPLEX TREATMENT FOR BIG, SMALL AND EXOTIC PETS
Central Vet Clinic is unique in Bulgaria: it offers the full range of healthcare services for pets of all types at one place.

Dr Rosen Arsov
LILIYA TRICHOLOGY CENTER: HEALTHY HAIR AND HEAD SKIN ARE OUR RESPOINSIBILITY
In 2014 he created and became the Medical Director of Bulgaria's first specialised medical practice in trichology.

Dr Magdalena Stoyanova
DR MAGDALENA STOYANOVA: TREATMENT WITH A SMILE
Trust in the dentist is at the basis of effective treatment. Dr Magdalena Stoyanova knows this principle well and successfully applies it in her practice.

Zhana Zahova, manager of Justice Тo Мe platform
JUSTICE ТO МE: CUSTOMERS PROTECTION IN DIGITAL AGE
Everyone has a case (and often more) in which they have faced a "deaf" company offering subpar services. In the era of social networks our first reaction is to complain on them, and hope for a reaction. The Justice Тo Мe platform has an easier solution.

From left: Dr Dayana Ilova, Dr Liliya Dodovska, and Nevyana Vuchkova, administrator and dental asistant
DENT LEADERS: PROFESSIONALISM, FRIENDLINESS AND LASERS FOR EXCELLENT DENTAL HEALTH
She has succeeded. Dent Leaders is a clinic when you can get full treatment, from prophylaxis to implants to advanced laser treatment by experienced and dedicated professionals.

Ivana Radomirova
A GLASS OF HAPPINESS
Established in 1991, the Union of Brewers in Bulgaria has the main mission to promote the best practices of the sector, popularising the beer excellence and its responsible consumption.

Prof. Dr. Nikolay Serdev
SERDEV CLINIC FOR SCARLESS COSMETIC SURGERY: INNOVATIONS THAT WORK
A world-renown specialist in cosmetic surgery, Dr Serdev is an epitome of professionalism. He has authored a number of innovations for blood-less, scar-less and working beautifying procedures for the face and the body.

Zagorka beer
ZAGORKA: BEER FOR A BETTER WORLD
Zagorka has over 100 years of tradition in Bulgaria. How does the company maintain the balance between history and memorable, exciting and modern taste?

Dr Tsvetelina Todorova
APEX DENTAL CENTER: POTENTIAL OF DENTAL TREATMENT
The professionals at Apex Dental Center offer the full range of dental care for all ages. The clinic is also a pioneer in application of innovative and effective laser treatment.

Vladan Matic, Executive Director of Kamenitza AD
'TURNING INNOVATIONS INTO TRADITIONS IS ONE OF THE TRIGGERS OF OUR BUSINESS'
Mr. Matic, as a leader of a big employer and producer in Bulgaria, what are the lessons that you learnt in the past few months?

farma vet products.jpg
FARMA VET: RESPONSIBILITY TOWARDS ANIMALS AND PEOPLE
Farma Vet manufactures quality granulated pet food, a wide spectrum of veterinary medicines, supplementing fodder, milk substitutes, biocides and over 40 types of sanitisers and disinfectants registered by the Bulgarian Ministry of Health.