How do they do that? With cost optimisation and with the guests' freedom to choose the services they will use.
easyHotel Sofia is an emblematic representative of the British budget chain in the Bulgarian capital. It has been on the market for almost nine years, offering as its main service accommodation in small but cleverly furnished rooms. Each of them have a double bed, a private bathroom with shower, AC, LCD TV set and WiFi. The optional paid services allow the guest to tailor for themselves the price of their stay.
Functionality is crucial in budget hotels. It covers from prices practicality to functionality in the rooms furnishing. And while at the dawn of this type of hotels around the world it was exotic enough to offer only a bed for the night, today the competition between low-cost hotels and the grouth of the Аirbnb niche suggest a need for more diversity of the services.
The management at easyHotel Sofia is focusing on guests entertainment, and has plans to create a reading room with a library and an open-air movie theatre in the hotel's garden. These, together with the proximity to an underground station, the comfortable parking space, the high-speed WiFi and the low price, make the hotel an attractive location for every practically minded traveller.
And if a rate 20 euro for a double room in central Sofia still seems too high, we have news for you: the hotels of the chain have incredible seasonal promotions. You will find them on www.easyhotel.com.
Sounds good, doesn't it?
Sofia, the intersection of Todor Aleksandrov Blvd and 108 Aldomirovska St
phone: +359 (0) 2 920 1654