The 20 shots on display are of shoes from the current autumn-winter collection, worn by five students of NATFIZ, or the National Academy for Theatre and Film Arts. They examine the side of the business, which deals with fashion trends and inspiring taste. The text going along with the art photographs goest from the beginning of the family busness, which turned into the corporation Deichmann, through the following expansion and growing popularity of the firm and its business ethics, to the eventual success of the company. The exhibition will be on display up to 27 December in the foyer of the Aula Maxima of UNSS.
DEICHMANN'S SECRET TO MARKETING SUCCESSGeorgi Boyadjiev
How is it possible for a small family business to become world-famous? Students and visitors of Sofia's University of National and World Economy, or UNSS, learned the answer from the art photo exhibition of the shoe-making company Deichman, presenting its 97-year history in an extraordinary way.
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