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Office market highlights for the first half of 2024

When Francesco Frattini visited Bulgaria for the first time, in 1990, the country was in turmoil – the Communist regime had collapsed and the free market was being established. With time and more visits, Mr Frattini began to see a pattern – the country presented many opportunities for businesses, but potential Italian investors were in the dark of how the local law, administration and economy worked. In 2005, after helping an Italian client to invest in real estate in Bulgaria, Mr Frattini decided it was the right time to found his own consultancy, Alias Group.

In the modern world, thousands of companies can reach new markets thanks to the advantages and popularity of e-commerce. However, the timely and reliable logistics and transportation of goods across towns and countries are crucial for their success – and their clients' satisfaction. DHL Express Bulgaria is a company that holds the key towards successful business expansion to new markets and clients and now its services have become better tuned to the needs of an important group of partners – small and mid-size companies.

The adequate digital presence is a must for every business today, regardless of its size, field of activity, ambitions. This simple truth seems self-evident, but it was not always like that. Alen Popović knows this very well. When he founded his company for digital marketing 15 years ago, neither the market, nor the clients understood how important it was to partner with true professionals in this field.

The company has three locations – in Sofia, Smolyan and Gabrovo and over 1,000 employees.

Billboards of all sizes, souvenirs, branded scaffolding mesh, cars and trucks, digitally printed materials of the highest quality – literally at each step of our everyday lives we are surrounded by items and advertisements made by Fresh Print. The company for digital and large format printing was established in 2003 and has gained the deserved reputation of a reliable partner that works with the most advanced technologies and achieves outstanding results.

Buying real estate, writing a will or defending your inheritor rights – the only way to guarantee the best outcome for you in such circumstances is to consult with an experienced lawyer in the field. Why? Bulgarian law has its own intricacies that only local practitioners with years of experience are aware of, and property deals are too serious to be signed lightly. Legal Frame is a law firm that has established as its core priority the mission to help clients navigate the Bulgarian law and protect their best interests.

LIREX is a Bulgarian IT Solution company that strives to help businesses grow and prosper securely, efficiently and reliably. Innovative thinking, part of LIREX's DNA, is embedded in the ability to identify opportunities to optimize work processes and develop innovative customized solutions that make it easier for companies and help them focus on their core business. LIREX specialists therefore have extensive experience in developing bespoke solutions that are tailored to the specific requirements of each business from different industry sectors.

In today's rapidly changing world, life science companies play a critical role in tackling pressing global challenges. Bayer, a leader in healthcare and agriculture innovation, is at the forefront of developing solutions that improve lives, protect the planet, and promote sustainability. Lyuba Paounova, General Manager for Bayer Bulgaria and Head of HR for Romania, Bulgaria, and Moldova, brings Bayer's commitment to innovation, sustainability, and leadership to the Bulgarian business landscape.

Dr Manuela Toteva is a marketing and communications specialist with over two decades of experience in the field. She has managed communication projects for companies in the software industry, metallurgy, the financial sector, trade, and higher education, including SAP, Aurubis, METRO Cash & Carry and others, and is the author of the publication Effective Tools of Digital Marketing in B2B Organisations.